The advantages and disadvantages of Imagina's online ticketing system

Last modification : 05/13/2024 04:31 PM


The reach of online ticketing has grown considerably thanks to innovative companies like Imagina. This French company has developed a turnkey platform for online ticket booking, offering an end-to-end digital ticketing solution. Through its accessible website, any audience can easily navigate and choose their numbered seating for different types of shows. Whether it's for concerts, festivals, conferences, sporting events or any other type of event, booking management is simplified through this engineering.

The ticket purchase process is a true self-service. Users can choose their event, use checkboxes to specify their preferences, make secure payments, and receive their ticket in the form of a QR code, all directly on the Internet. The platform offers a comprehensive booking management dashboard, including real-time sales data, views, and market trends.

Imagina's customer support is also a key part of their offering, providing both training for setting up the platform and responsive customer service to answer any queries. In addition, Imagina provides regular updates to keep up with the evolution of technology and market needs.

Imagina''s online ticketing solution also provides a place for social media interaction, allowing event organizers to share information and news, creating greater engagement with their audience. Their website demo illustrates their ongoing success and the effectiveness of their tool.

However, despite these many benefits, online ticketing also has some drawbacks. Like any technological solution, it is not immune to problems such as server crashes, data security issues, or difficulties of use for some users less familiar with the Internet.

Thus, online ticketing, while offering extensive reach, undeniable convenience, and increased efficiency for event organization, must be used with care to minimize potential risks. Ultimately, the choice to use this type of solution will depend on the specific needs of each event organizer and their audience.

Advantages of online ticketing for events


The main advantage of online ticketing is undoubtedly the convenience it offers. With the implementation of an easy-to-use registration software, like the one offered by Imagina, the registration process for tickets becomes a breeze. Whether you are looking for a ticket for a concert or for a conference session, the purchase can be done anywhere in the world and at any time, as long as you have an Internet connection.

The Imagina platform offers a secure payment system and allows users to choose their numbered seat in just a few clicks. Participants can make their reservations, fill in checkboxes to specify their requests and get the details of their registration by e-mail. Their website is also equipped with a demo that facilitates registration and ticket purchase for new users.

For organizers, the online ticketing tool offers features that facilitate project management. For example, registration of participants, management of rates according to the type of event or ticket, and tracking of registrations and payments are all done centrally. The software's dashboard also provides real-time views of event course success, allowing organizers to track the performance of their events.

In addition, Imagina's support and customer service are always available to help users resolve issues or answer questions. This ensures that even when difficulties arise, help is at hand.

These advantages, which simplify the life of both participants and organizers, make online ticketing the tool of choice for event management. In short, it is the ease of use, efficiency and convenience of these online ticketing tools that have contributed to their growing success.

24/7 Access

The 24/7 access is indeed a major asset of online ticketing. Unlike physical ticketing systems that are limited by opening and closing hours, online ticketing platforms, like the one proposed by Imagina, are available at any time. Regardless of the location, the type of event or the time zone, tickets are available for purchase at any time, every day of the week.

With the use of online ticketing software, ticket sales become a seamless process that is no longer dependent on time or location constraints. Whether it's a small workshop session or a large national event, online ticketing solutions can accommodate any size event. The software allows registration in a few clicks, making the ticketing process easy.

The dashboard provides organizers with an overview of their event management. They can track ticket sales, manage available seats, and even integrate secure payment features. The tool also provides real-time statistics, allowing organizers to track the success of their events at any time.

Moreover, the implementation of an online ticketing platform is not limited to ticket sales. It can also be a valuable tool for promoting the event on social networks, thanks to integrated sharing links. This creates an additional opportunity to attract a wider audience.

The customer service is also available at any time to help with any problem or question related to the use of the platform. This ensures continuous support for users, reinforcing the reliability of the online ticketing solution.

In short, 24/7 access to online ticketing offers unprecedented flexibility and convenience for both event organizers and attendees. It is a revolution in the field of event ticketing. 

Price comparison

Online ticketing offers the undeniable advantage of price comparison. Thanks to tools such as the platform offered by Imagina, participants can easily browse the website and compare the prices of tickets for different shows or concerts. This can be done in just a few clicks, facilitating the decision making process and allowing users to find the best offers according to their needs and budget.

Imagina offers a turnkey online ticketing solution that facilitates not only the price comparison, but also the entire ticket purchase process. From the selection of the price to the issuance of the ticket with a unique barcode for the entrance to the event, everything can be done in self-service on the Internet. In addition, the platform provides real-time data on views, sales, and market trends, which can help users make informed decisions on when to purchase a ticket.

For event organizers, this feature is equally beneficial. The management dashboard allows them to monitor prices in the market and set their prices accordingly. They can adjust prices based on demand, number of available seats, or other factors relevant to their event.

In addition, Imagina provides French language support, training for setting up the platform, and ongoing assistance to respond to any requests. This ensures that users have the support they need to get the most out of their online ticketing experience.

All in all, the online ticketing tool provides increased transparency in pricing, which benefits both attendees and organizers. This helps make event planning more equitable and accessible to everyone, regardless of their budget.

No queues

One of the major advantages of online ticketing is indeed the absence of queues. Online ticketing solutions such as the one proposed by Imagina allow participants to buy their tickets in complete peace of mind, without having to wait. Whether it's for concerts, sporting events, or movie screenings, buying tickets online offers unparalleled convenience.

On Imagina's website, users can select their numbered seats, make secure payments and receive their tickets directly by email, all in a few clicks. It's true self-service, putting the customer's needs at the center of the experience.

The online ticketing software also offers various features to facilitate the organization of the event. For example, registration of participants, management of rates and available seats, and tracking of sales can be done easily through the online management tool. In addition, the website offers a dashboard allowing organizers to track the success of their project in real time.

For event organizers, the time saving is also significant. They no longer have to deal with long lines, print tickets or handle ticket sales on site. All this is automated thanks to the online ticketing solution.

In addition, Imagina offers French support to help set up the platform and to answer any request. Training is also offered to help users get the most out of the ticketing solution.

In short, online ticketing eliminates the inconvenience of queuing, making the ticketing experience much more pleasant for attendees, and the management of the event much smoother for the organizers.

Instant confirmation

Buying tickets online via an online ticketing solution like the one offered by Imagina offers a great advantage: instant confirmation. After you have made your payment on the website, you will immediately receive a confirmation of your purchase, often in the form of an electronic ticket or a confirmation e-mail. You no longer have to wait for your ticket to be printed or mailed.

This feature is part of an optimal user experience. Whether it's concerts, sporting events, or other types of events, attendees appreciate the peace of mind that comes with instant confirmation of their purchase. The result is a smoother, more efficient ticket buying experience.

For planners, instant confirmation also simplifies the event management process. The online ticketing software provides a centralized tool for registering attendees, managing registrations and payments, and tracking sales in real time. The platform's dashboard provides a comprehensive view of event data, making it easy to track and manage.

In addition, with the features offered by the software, such as numbered seating and pricing management, organizing the event becomes a much more streamlined and manageable process. Planners can focus on other aspects of the event, confident that ticket sales are going smoothly.

In addition, Imagina provides French language support to assist users in using their platform. Training is also available to help maximize the use of the online ticketing solution.

All in all, instant confirmation is a significant benefit of online ticketing, which contributes to a simpler, faster and more secure ticketing experience.

Disadvantages of online ticketing for events

Service fees

Indeed, one of the disadvantages of online ticketing is often the associated service fees. These additional fees are usually charged to cover costs related to the management of the online platform, secure payments, participant registration and technical support. Sometimes they can significantly increase the total ticket price, which may deter some users.

However, it is important to note that these fees can vary significantly depending on the platform used. Some online ticketing solutions, such as the one offered by Imagina, work to minimize these fees as much as possible while providing a quality user experience. They offer advanced tools and features, such as seat management, instant check-in, payment security and training on how to use the platform.

Moreover, despite these costs, online ticketing still offers many benefits. The convenience of being able to purchase tickets anytime and anywhere, instant confirmation, no queuing and the ability to choose specific seats are aspects that can offset the service fees.

It is also worth noting that event planners sometimes have the option of covering these service fees themselves or splitting them between them and the attendees. This can help mitigate the impact of these fees on the total cost of the ticket.

Ultimately, while service fees are an inconvenience to consider when purchasing tickets online, they are often outweighed by the convenience, flexibility, and additional functionality offered by online ticketing solutions.

Technical problems

Indeed, technical problems are a potential drawback of online ticketing. If the website is experiencing difficulties, it can delay or even prevent attendees from purchasing their tickets, completing their registration or confirming their payment. This can be especially frustrating when demand for an event is high or when tickets are sold on a first-come, first-served basis.

However, modern online ticketing solutions, such as the ticketing software offered by Imagina, are designed to minimize these technical issues. Robust tools and advanced engineering ensure the stability of the platform, even during heavy traffic peaks. In addition, regular software updates are performed to improve functionality and ensure optimal performance.

Moreover, in case of problems, technical support is often available to help users. At Imagina, for example, training is offered to familiarize users with the system and to help them solve any technical problems they may encounter. User data is also securely backed up to prevent loss in the event of a technical problem.

In terms of ticket sales, Imagina's team ensures a rigorous management of available seats and applied prices, so that users are not penalized in case of technical problems.

In short, although technical problems are a potential drawback of online ticketing, modern solutions like Imagina's work constantly to minimize this risk and offer a smooth and reliable experience to users.

Online fraud

Online fraud is an important drawback to consider in the field of online ticketing. Indeed, buying tickets can be risky if the website is not secure. There are, unfortunately, many fraudulent sites that sell fake tickets or impersonate real sellers, causing serious problems for attendees who, in the worst case, may end up with an invalid ticket on the day of the event.

However, by choosing a reliable and secure online ticketing solution like Imagina's, you can minimize this risk. Imagina offers a secure website where attendees can purchase their tickets with confidence. Payments are processed securely and user data is protected to prevent fraud.

Moreover, Imagina's ticketing software offers several features to help fight against fraud. For example, each ticket sold is unique and comes with a barcode or QR code that can be verified at the time of the event, making it extremely difficult to forge tickets.

Event planners also have access to a dashboard that allows them to track ticket sales in real time, manage available seats and monitor pricing, which helps maintain control over ticket sales.

Finally, if there are any doubts or issues, training and customer support are available to assist users. This allows planners to focus on running their event, confident that their ticketing platform is being managed securely and efficiently.

In short, while online fraud is a risk to consider, choosing a secure and reliable online registration platform solution like Imagina's can go a long way in minimizing this risk.

Lack of human interaction

Indeed, the lack of human interaction may be perceived as a drawback of the ticketing platform for some people. They may prefer the traditional ticketing experience, which involves face-to-face interaction with a salesperson, especially for advice or additional information about the event.

However, many ticketing platform solutions, such as Imagina's ticketing software, make a point of maintaining a high level of customer service to compensate for this lack of physical interaction. Online support tools are available, allowing attendees to ask questions and get help in real time while purchasing their tickets.

In addition, the ticketing software features often offer a wealth of detailed information about the event, such as venue size, seating locations, different price points, etc. This information can help attendees make informed decisions about the event. This information can help attendees make an informed choice, even without the direct assistance of a salesperson.

Finally, it should be noted that the ticketing platform can also foster interactions between attendees. Event registrations can often be shared on social networks, allowing attendees to discuss the event, share their enthusiasm or coordinate plans.

In sum, although the lack of direct human interaction can be perceived as a drawback of the online registration platform, modern ways like Imagina's work to compensate for this aspect by offering quality customer service and facilitating the exchange of information about events.


In conclusion, it is undeniable that the ticketing platform offers an array of considerable advantages. At the forefront of these benefits is the convenience of purchasing tickets from anywhere at any time, a major asset that eliminates site and time constraints for the target. This represents unprecedented flexibility, opening up access to events to a wider target audience.

In addition, the ability to compare rates at the click of a button, the absence of long lines, which have often been a source of frustration in the past, and instant confirmation, provide attendees with an enhanced user experience. These aspects make this option not only convenient, but also particularly appealing to attendees.

On the organizer side, the use of an online booking platform software greatly simplifies the management of ticket sales. This type of tool provides a real-time overview of sales, which allows for efficient and proactive management. It also facilitates the management of registrations, a crucial aspect of any event, and automates payment management, thus offering considerable time savings.

In addition, the collection and processing of attendee data is facilitated by these platforms, providing organizers with valuable information that can be used to better understand the target and optimize future events.

However, like any technology, the online booking platform has its drawbacks. Service fees can increase the final cost of the ticket for attendees, which can be a turn-off for some. Technical problems, although becoming rarer with the constant improvement of technology, can occur, making it difficult to purchase tickets. In addition, online fraud, although minimized by the use of secure software, remains a risk. Finally, the lack of human interaction, which is an integral part of the traditional ticket buying experience, may be disliked by some people, especially those who value human contact.

Therefore, proper training in the use of ticketing software is essential to minimize these drawbacks. Many tools offer training and customer support to help planners get the most out of their ticketing software.

By weighing these pros and cons, each organizer can decide if an event ticketing platform is the best option for their event. The constant evolution of engineering offers more and more ways to meet the challenges faced, making web-based ticketing an increasingly viable and attractive option for any type and size of event. It's clear, then, that ticketing platforms, despite their few drawbacks, are an innovation that is here to stay, and their use will only increase in the future.

The key for event planners is to consider these ticketing platforms not as a one-size-fits-all solution, but as one option among many. Each event has its own specificities and requires a tailored approach. Ticketing could be the ideal solution for some, while others may prefer a hybrid or traditional approach.

It is in this perspective that training in the use of ticketing software is crucial. A well-trained organizer will be able to make the most of the ticketing platform's potential, while minimizing the associated risks.

In short, the ticketing platform offers an innovative solution that makes event management more efficient and accessible. However, its adoption must be carefully considered, taking into account both the advantages it offers and the disadvantages it may present. Thus, with a balanced approach and proper use, it can prove to be a valuable tool in the successful organization of any type and size of event.


Is the online booking platform safe?

Yes, the online booking platform, especially in terms of ticket sales, is generally safe if you use reputable and secure websites. These websites offer ticketing software as a turnkey solution for ticket sales. These ticketing tools allow attendees to purchase tickets securely.

In addition, ticketing software provides secure payment for sales, providing an additional level of trust for ticket buyers. Customer data is carefully protected and the price of each ticket is clearly indicated before payment.

To further enhance the security and efficiency of these systems, regular training is provided to the teams managing these ticketing software systems. This training ensures that the tools are used in an optimal and secure manner, thus promoting seamless transactions for all participants.

What are the service fees for the online registration platform?

Service fees for the online booking platform, particularly for ticketing software, vary depending on the ticketing site. These fees are often associated with handling sales, transaction and ticket data. They can also cover the cost of payment data processing options and other features that are critical to the smooth operation of ticketing systems.

Sales volume can also influence the amount of fees. For example, for high-volume ticket sales, fees may be higher to cover the necessary data infrastructure. Similarly, additional fees may be applied to ensure secure payment for participants.

It is always recommended to check these fees and associated data before finalizing your purchase. This way, you can choose the solution that best meets your needs, while taking into account the costs associated with managing sales, tickets and payment data.

Can I buy tickets online at any time?

Yes, the majority of online booking platform sites, especially those using ticketing software, are accessible 24/7, making it easy to sell tickets at any time. This constant accessibility is a convenient solution for buyers who can plan their purchases according to their convenience.

In addition, the online purchasing option offers a flexible solution for sales, without geographical or time constraints, thus increasing the efficiency and scale of ticket sales. Thus, thanks to these online sales platforms, you can buy your tickets whenever you want, wherever you are.

How to avoid fraud when buying tickets on the web?

To avoid fraud when buying tickets on the web, it is imperative to use reputable ticketing sites. These sites are not only well established and recognized, but they also have robust and secure sales systems in place to protect customers. They have strict security protocols, such as data encryption, that ensure secure transactions and protect your personal and financial information.

In addition, these sites often offer additional safeguards such as refunds for cancelled events or the ability to contact customer service directly if problems arise. They may also have verification features to ensure that the tickets sold on their platform are authentic and legitimate.

Another important aspect of avoiding fraud when purchasing during ticket sales is to always carefully check the event details and ticket information. This includes the date, time, event location, as well as specific ticket details such as price, seat, and other relevant information. This crucial step can help you spot any inconsistencies or anomalies that could indicate attempted fraud.

Finally, it is essential to remain vigilant and aware throughout the ticket purchasing process. Always be wary of offers that seem too good to be true, such as extremely cheap tickets to high-demand events, as these are often attempts at fraud. Don't hesitate to do additional research or contact the site's customer service department if something seems suspicious.

In sum, the key to avoiding fraud when purchasing tickets on the web is to use reputable ticketing sites, carefully check all information, and remain vigilant throughout the process. By adopting these precautionary measures, you can ensure a safe and reliable ticket buying experience.

Will I receive a confirmation after purchasing tickets online?

Yes, in fact, after purchasing tickets online, the confirmation process is a standard part of the sales process. Once you have finalized your purchase and the payment has been successfully processed, you will usually receive a confirmation email.

This confirmation email serves as proof of purchase and often contains important details about your purchase. It may include information such as the name of the event, the date and time, the location, the number of tickets purchased, and the total price paid.

In some cases, the ticket itself may be included in digital form in the confirmation email, especially if the site uses an electronic ticketing system. If not, the confirmation email may include instructions on how to retrieve your tickets, whether by printing them at home, picking them up at a box office, or using a mobile app.

Be sure to save this confirmation email, as it may be needed to gain access to the event or to resolve any questions or issues that may arise regarding your purchase. Also, it is recommended that you check your spam or junk mail folder if you do not see the confirmation email in your inbox shortly after making the purchase.

All in all, the confirmation email is a crucial step in the ticket purchase process, providing additional assurance and peace of mind for ticket buyers.



Manon Le douaran

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