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Online ticketing: 10 essential things you need to know

Last modification : 02/28/2025 12:27 PM

Introduction

The reach of online ticketing has grown considerably thanks to innovative companies like Imagina. This French company has developed a turnkey platform for online ticket booking, offering an end-to-end digital ticketing solution. Through its accessible website, any audience can easily navigate and choose their numbered seating for different types of shows. Whether it's for concerts, festivals, conferences, sporting events or any other type of event, booking management is simplified through this engineering.

The ticket purchase process is a true self-service. Users can choose their event, use checkboxes to specify their preferences, make secure payments, and receive their ticket in the form of a QR code, all directly on the Internet. The platform offers a comprehensive booking management dashboard, including real-time sales data, views, and market trends.

Imagina's customer support is also a key part of their offering, providing both training for setting up the platform and responsive customer service to answer any queries. In addition, Imagina provides regular updates to keep up with the evolution of technology and market needs.

Imagina''s online ticketing solution also provides a place for social media interaction, allowing event organizers to share information and news, creating greater engagement with their audience. Their website demo illustrates their ongoing success and the effectiveness of their tool.

However, despite these many benefits, online ticketing also has some drawbacks. Like any technological solution, it is not immune to problems such as server crashes, data security issues, or difficulties of use for some users less familiar with the Internet.

Thus, online ticketing, while offering extensive reach, undeniable convenience, and increased efficiency for event organization, must be used with care to minimize potential risks. Ultimately, the choice to use this type of solution will depend on the specific needs of each event organizer and their audience.

Advantages of online ticketing for events

1. Convenience

The main advantage of online ticketing is undoubtedly the convenience it offers. With the implementation of an easy-to-use registration software, like the one offered by Imagina, the registration process for tickets becomes a breeze. Whether you are looking for a ticket for a concert or for a conference session, the purchase can be done anywhere in the world and at any time, as long as you have an Internet connection.

The Imagina platform offers a secure payment system and allows users to choose their numbered seat in just a few clicks. Participants can make their reservations, fill in checkboxes to specify their requests and get the details of their registration by e-mail. Their website is also equipped with a demo that facilitates registration and ticket purchase for new users.

For organizers, the online ticketing tool offers features that facilitate project management. For example, registration of participants, management of rates according to the type of event or ticket, and tracking of registrations and payments are all done centrally. The software's dashboard also provides real-time views of event course success, allowing organizers to track the performance of their events.

In addition, Imagina's support and customer service are always available to help users resolve issues or answer questions. This ensures that even when difficulties arise, help is at hand.

These advantages, which simplify the life of both participants and organizers, make online ticketing the tool of choice for event management. In short, it is the ease of use, efficiency and convenience of these online ticketing tools that have contributed to their growing success.

2. 24/7 Access

The 24/7 access is indeed a major asset of online ticketing. Unlike physical ticketing systems that are limited by opening and closing hours, online ticketing platforms, like the one proposed by Imagina, are available at any time. Regardless of the location, the type of event or the time zone, tickets are available for purchase at any time, every day of the week.

With the use of online ticketing software, ticket sales become a seamless process that is no longer dependent on time or location constraints. Whether it's a small workshop session or a large national event, online ticketing solutions can accommodate any size event. The software allows registration in a few clicks, making the ticketing process easy.

The dashboard provides organizers with an overview of their event management. They can track ticket sales, manage available seats, and even integrate secure payment features. The tool also provides real-time statistics, allowing organizers to track the success of their events at any time.

Moreover, the implementation of an online ticketing platform is not limited to ticket sales. It can also be a valuable tool for promoting the event on social networks, thanks to integrated sharing links. This creates an additional opportunity to attract a wider audience.

The customer service is also available at any time to help with any problem or question related to the use of the platform. This ensures continuous support for users, reinforcing the reliability of the online ticketing solution.

In short, 24/7 access to online ticketing offers unprecedented flexibility and convenience for both event organizers and attendees. It is a revolution in the field of event ticketing. 

3. Price comparison

Online ticketing offers the undeniable advantage of price comparison. Thanks to tools such as the platform offered by Imagina, participants can easily browse the website and compare the prices of tickets for different shows or concerts. This can be done in just a few clicks, facilitating the decision making process and allowing users to find the best offers according to their needs and budget.

Imagina offers a turnkey online ticketing solution that facilitates not only the price comparison, but also the entire ticket purchase process. From the selection of the price to the issuance of the ticket with a unique barcode for the entrance to the event, everything can be done in self-service on the Internet. In addition, the platform provides real-time data on views, sales, and market trends, which can help users make informed decisions on when to purchase a ticket.

For event organizers, this feature is equally beneficial. The management dashboard allows them to monitor prices in the market and set their prices accordingly. They can adjust prices based on demand, number of available seats, or other factors relevant to their event.

In addition, Imagina provides French language support, training for setting up the platform, and ongoing assistance to respond to any requests. This ensures that users have the support they need to get the most out of their online ticketing experience.

All in all, the online ticketing tool provides increased transparency in pricing, which benefits both attendees and organizers. This helps make event planning more equitable and accessible to everyone, regardless of their budget.

4. No queues

One of the major advantages of online ticketing is indeed the absence of queues. Online ticketing solutions such as the one proposed by Imagina allow participants to buy their tickets in complete peace of mind, without having to wait. Whether it's for concerts, sporting events, or movie screenings, buying tickets online offers unparalleled convenience.

On Imagina's website, users can select their numbered seats, make secure payments and receive their tickets directly by email, all in a few clicks. It's true self-service, putting the customer's needs at the center of the experience.

The online ticketing software also offers various features to facilitate the organization of the event. For example, registration of participants, management of rates and available seats, and tracking of sales can be done easily through the online management tool. In addition, the website offers a dashboard allowing organizers to track the success of their project in real time.

For event organizers, the time saving is also significant. They no longer have to deal with long lines, print tickets or handle ticket sales on site. All this is automated thanks to the online ticketing solution.

In addition, Imagina offers French support to help set up the platform and to answer any request. Training is also offered to help users get the most out of the ticketing solution.

In short, online ticketing eliminates the inconvenience of queuing, making the ticketing experience much more pleasant for attendees, and the management of the event much smoother for the organizers.

5. Instant confirmation

Buying tickets online via an online ticketing solution like the one offered by Imagina offers a great advantage: instant confirmation. After you have made your payment on the website, you will immediately receive a confirmation of your purchase, often in the form of an electronic ticket or a confirmation e-mail. You no longer have to wait for your ticket to be printed or mailed.

This feature is part of an optimal user experience. Whether it's concerts, sporting events, or other types of events, attendees appreciate the peace of mind that comes with instant confirmation of their purchase. The result is a smoother, more efficient ticket buying experience.

For planners, instant confirmation also simplifies the event management process. The online ticketing software provides a centralized tool for registering attendees, managing registrations and payments, and tracking sales in real time. The platform's dashboard provides a comprehensive view of event data, making it easy to track and manage.

In addition, with the features offered by the software, such as numbered seating and pricing management, organizing the event becomes a much more streamlined and manageable process. Planners can focus on other aspects of the event, confident that ticket sales are going smoothly.

In addition, Imagina provides French language support to assist users in using their platform. Training is also available to help maximize the use of the online ticketing solution.

All in all, instant confirmation is a significant benefit of online ticketing, which contributes to a simpler, faster and more secure ticketing experience.

5 aspects to consider (although rare) for a smooth online ticketing

1. Service fees

Indeed, one of the disadvantages of online ticketing is often the associated service charges. These additional fees are generally charged to cover the costs of managing the online platform, secure payments, participant registration and technical support. Sometimes they can add significantly to the total ticket price, which may deter some users.

However, it is important to note that these fees can vary considerably depending on the platform used. Some online ticketing solutions, such as the one offered by Imagina, work to minimise these fees as much as possible while still offering a quality user experience. They offer advanced tools and features, such as ticket management, instant check-in, payment security and training on how to use the platform.

What's more, despite these costs, online ticketing still offers many advantages. The convenience of being able to buy tickets anytime, anywhere, the instant confirmation, the absence of queues and the ability to choose specific seats are all aspects that can offset the service charges.

It is also worth noting that event planners sometimes have the option of covering these service charges themselves or sharing them between them and the participants. This can help mitigate the impact of these fees on the total cost of the ticket.

Ultimately, although service charges are an inconvenience to consider when purchasing tickets online, they are often outweighed by the convenience, flexibility and additional functionality offered by online ticketing solutions.

2. Technical issues

Technical problems are a potential disadvantage of online ticketing. If the website is experiencing difficulties, this can delay or even prevent participants from purchasing their tickets, completing their registration or confirming their payment. This can be particularly frustrating when demand for an event is high or when tickets are sold on a first-come, first-served basis.

However, modern online ticketing solutions, such as Imagina's ticketing software, are designed to minimise these technical problems. Robust tools and advanced engineering ensure the stability of the platform, even during heavy traffic peaks. In addition, regular software updates are carried out to improve functionality and guarantee optimum performance.

What's more, in the event of problems, technical support is often available to help users. At Imagina, for example, training is offered to familiarise users with the system and to help them resolve any technical problems they may encounter. User data is also backed up securely to prevent any loss in the event of a technical problem.

In terms of ticket sales, the Imagina team ensures rigorous management of the seats available and the prices applied, so that users are not penalised in the event of technical problems.

In short, although technical problems are a potential drawback of online ticketing, modern solutions like Imagina's work constantly to minimise this risk and provide a smooth, reliable experience for users.

3. Online fraud

Online fraud is a major drawback to bear in mind when it comes to online ticketing. Buying tickets can be risky if the website is not secure. Unfortunately, there are many fraudulent sites that sell fake tickets or impersonate genuine sellers, causing serious problems for attendees who, in the worst case scenario, may end up with an invalid ticket on the day of the event.

However, by choosing a reliable and secure online ticketing solution like Imagina's, you can minimise this risk. Imagina offers a secure website where attendees can purchase their tickets in complete confidence. Payments are processed securely and user data is protected to prevent fraud.

In addition, Imagina's ticketing software offers a number of features to help combat fraud. For example, each ticket sold is unique and comes with a barcode or QR code that can be checked at the time of the event, making ticket forgery extremely difficult.

Event planners also have access to a dashboard that allows them to track ticket sales in real time, manage available seats and monitor prices, helping to maintain control over ticket sales.

Finally, if there are any doubts or problems, training and customer support are available to help users. This means that planners can concentrate on running their event, safe in the knowledge that their ticketing platform is being managed securely and efficiently.

In short, while online fraud is a risk to consider, choosing a secure and reliable online registration platform solution like Imagina's can go a long way to minimising this risk.

4. Absence of human interaction 

Indeed, the lack of human interaction may be perceived as a disadvantage of the ticketing platform for some people. They may prefer the traditional ticket-buying experience, which involves face-to-face interaction with a salesperson, particularly for advice or additional information about the event.

However, many ticketing platform solutions, such as Imagina's ticketing software, make a point of maintaining a high level of customer service to compensate for this lack of physical interaction. Online support tools are available, enabling attendees to ask questions and get help in real time when purchasing their tickets.

In addition, ticketing software features often offer a wealth of detailed information about the event, such as the size of the venue, the location of seats, the different prices available, etc. This information can help attendees to make the best choice for their event. This information can help attendees make an informed choice, even without the direct help of a salesperson.

Finally, it should be noted that the ticketing platform can also encourage interaction between participants. Event registrations can often be shared on social networks, allowing participants to discuss the event, share their enthusiasm or coordinate their plans.

In short, although the lack of direct human interaction can be seen as a drawback of the online registration platform, modern ways like Imagina's work to compensate for this by offering quality customer service and facilitating the exchange of event information.

5. Limited acces for some

Some people, particularly those who do not have regular access to the internet or are unfamiliar with digital tools, may find it difficult to buy tickets online. This can pose a real barrier to those who prefer a more traditional approach (to accessing ticket offices and purchasing tickets) or who do not have the necessary skills to navigate ticketing platforms. In addition, it can lead to the exclusion of certain populations, such as the elderly or those living in areas with poor Internet coverage, thus limiting accessibility to certain events.

Imagina : la perfect solution for online event ticketing

Imagina stands out as a must-have platform for online event ticketing management. Its main assets are:

  • Adaptable to all types of event: Ideal for concerts, conferences, festivals, trade shows, etc.

  • Intuitive interface: Creating, customising and managing events is quick and easy, even for first-time event organisers.

  • 24/7 accessibility: Attendees can buy tickets online at any time, from anywhere.

  • Secure payment: Safe and reliable transactions for buyers' peace of mind.

  • Immediate receipt of tickets: Digital tickets sent directly after purchase for convenient, paperless management.

  • Advanced analytics: Real-time tracking of sales and registrations for proactive event management.

  • Data collection support: Analysis of sales trends and attendee behaviours to better target audiences and improve future events.

  • Registration management: Automate registrations and payments to save time and optimise organisation.

Imagina is a complete and flexible solution that simplifies the organisation of events and offers an optimal experience for both organisers and participants.

Conclusion

In conclusion, the online ticketing platform offers a number of advantages, including the flexibility to buy tickets at any time and from anywhere, making it easier to access events. It also makes it possible to compare prices, avoid queues and obtain instant confirmation, thereby improving the experience for participants.

For organisers, these platforms simplify the management of sales and payments, while providing valuable information about attendees. However, certain drawbacks remain, such as service charges, the risk of fraud and the absence of human interaction. It is therefore important to be properly trained in the use of these tools to maximise their benefits.

In short, despite a few drawbacks, ticketing platforms are a promising innovation and a viable solution for many events. Their adoption will depend on the specific needs of each organiser and event.

FAQ

Is the booking platform secure?

Yes, if you use reputable sites, online ticketing platforms are generally secure. They offer protected payments and tools to guarantee the security of customer data.

What are the service charges for the platform?

Fees vary depending on the ticketing site and may include charges for transactions and payment security. Check the fees before finalising your purchase.

Can I buy tickets online at any time?

Yes, most online booking platforms are accessible 24/7, allowing you to buy tickets at any time.

How can I avoid fraud when buying tickets online?

Buy from reputable ticketing sites, check the details of the event and be wary of over-attractive offers. Also look for guarantees such as refunds in the event of cancellation.

Will I receive confirmation after I buy tickets?

Yes, after your purchase you will receive an email confirmation, which may include your electronic ticket or instructions on how to collect it. Keep this email for future access to the event.

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Manon Le douaran

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