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The 10 best digital tools and software for event management

Last modification : 12/12/2024 10:17 AM

Introduction

Managing professional events, whether organized by experts or novices, presents a genuine challenge. Many aspects must be considered, such as planning, implementation, registration management, invitations, and logistics. To facilitate the management of professional events, having the best software is essential.

In this article, we will explore the most effective software for managing professional events, which include event management software, web applications, scheduling platforms, and solutions based on artificial intelligence.

1. Trello Software

The Trello application is a versatile project management tool that can be used to manage professional events. It allows the creation of task boards to organize the different stages of event planning and implementation. With Trello software, you can assign tasks to team members, set deadlines, and track task progress. This software can also be used for fundraising, developing marketing strategies, and managing participant relationships.

Advantages of Using the Trello Application

One of the main advantages of the Trello application is its simplicity and ease of use. Its intuitive visual interface makes it easy to create and manage boards, even for novice users. Additionally, Trello software is available as a mobile app, enabling real-time and remote event management.

Using the Trello application for professional event management allows businesses and individuals to leverage its many features to improve organization and communication. The Trello event management platform also effectively manages team members' skills and resources, ensuring tasks are distributed equitably and everyone knows what to do.

Using Trello Software for Event Management

To manage an event project using the Trello platform, start by creating a specific board for your event. Then, add lists to organize the various stages of the process, such as planning, logistics, marketing, and fundraising. Assign tasks to team members according to their skills and set deadlines for each task.

Trello management software can be integrated with other tools, such as Customer Relationship Management (CRM) software and fundraising platforms, to facilitate your event management. Additionally, you can use tracking and analysis features to evaluate the effectiveness of your marketing strategy, participant satisfaction, and the financial impact of the event.

2. Slack Software

The Slack event management platform is an online communication tool designed to facilitate exchanges between team members working on a project, such as organizing a professional event. It allows the creation of dedicated communication channels for different groups of people involved in the event, such as organizers, suppliers, volunteers, etc. With the Slack online platform, you can also share files, documents, and content, send private messages, and collaborate in real-time.

Advantages of Using the Slack Web Application

One of the main advantages of the Slack online platform is the centralization of communications, improving team efficiency and productivity. By gathering all discussions and information exchanges in one place, it is easier to track project progress and avoid misunderstandings. Additionally, Slack software easily integrates with other applications and platforms, such as event management software, fundraising tools, and email marketing solutions, further facilitating team coordination efforts.

The Slack web application also offers a user-friendly experience, with an intuitive interface that makes the tool easy to use, even for beginners. Users can provide feedback, share results, and discuss strategies in real-time, enabling informed decisions and continuous event management improvement.

Using the Slack Platform for Event Management

To use the Slack web application for managing an event project, start by creating a dedicated workspace for your event. Then invite team members, suppliers, volunteers, and other collaborators to join this workspace. Create specific channels for each aspect of the event, such as planning, logistics, programming, marketing, and fundraising, to facilitate exchanges and collaboration.

Integrate the Slack online application with other software and applications used to manage your events, such as event management software, fundraising platforms, and email marketing solutions. This will allow you to centralize all event-related information and communications, share content and documents, and collaborate in real-time with your team and other stakeholders.

3. Zoom Software

The Zoom website is a popular videoconferencing tool that can be used to organize online meetings and presentations for a professional event. It allows the creation of virtual meeting rooms for different groups of people involved in the event, such as organizers, speakers, suppliers, etc. With Zoom event management software, you can also record meetings for those who cannot attend live.

Advantages of Using Zoom Software

One of the main advantages of Zoom management software is its ability to facilitate communication and collaboration among team members and other stakeholders, regardless of their geographic location. This platform allows meetings and presentations to be organized quickly and easily, saving time and reducing travel costs.

Zoom event management software is also very user-friendly, with an intuitive interface and features that provide a smooth and effective videoconferencing experience. Users can share their screens, use an interactive whiteboard, and even gather feedback and comments in real-time through polls and Q&A sessions.

Using Zoom for Event Management

To use Zoom event management software for managing an event project, start by creating an account and scheduling virtual meetings to discuss different aspects of the event. Invite team members, speakers, suppliers, and other stakeholders to participate in these meetings. Use screen sharing and interactive whiteboard features to present information, ideas, and updates on the project.

The Zoom online platform can also be integrated with other event management software and platforms, such as fundraising web applications and email marketing solutions. This allows centralizing event-related information and communications and improves coordination among the different actors.

4. Google Drive Software

Google Drive is an online storage tool that can be used to share documents and files related to a professional event. It allows the creation of shared folders for different groups of people involved in the event, such as organizers, speakers, suppliers, etc. With Google Drive, you can also collaborate in real-time on documents and spreadsheets, making it easier to manage events of any scale.

Advantages of Using Google Drive

One of the main advantages of Google Drive is the ease of access and collaboration it offers to businesses and event organizers. Through this platform, team members can work together on documents, spreadsheets, and presentations, improving productivity and coordination efforts.

Google Drive also offers a secure and easy-to-use storage solution for files and documents related to an event. Users can organize information by folder, share files with other team members, and even track changes made to documents in real-time. This centralization of resources makes it easier to manage different aspects of an event, whether it's planning, logistics, or marketing.

Using Google Drive for Event Management

To use the Google Drive event management platform for managing an event project, start by creating a shared folder dedicated to your events. Then invite team members, speakers, suppliers, and other stakeholders to access this folder. Store all documents, files, and other resources related to the event, such as contracts, budgets, schedules, guest lists, etc.

Integrate the Google Drive event management platform with other event management software and platforms, such as event management software, fundraising solutions, and marketing tools. This will allow you to centralize all event-related information and communications, share updates, and collaborate in real-time with your team and other stakeholders.

5. Canva Software

The Canva software and mobile application are online graphic design tools that can be used to create attractive visuals for professional events. It allows the creation of posters, flyers, invitations, website banners, and social media graphics. With Canva software, you can also customize pre-designed templates or create your own design, depending on your goals and the type of event.

Advantages of Using Canva Software

One of the main advantages of Canva software is its ease of use, allowing event organizers and team members to quickly and easily create professional visuals without needing graphic design knowledge. This platform saves time and money while ensuring the visual identity of your events remains consistent.

Canva software also offers a vast library of templates, graphic elements, fonts, and colors, enabling users to customize and adapt visuals to their specific events. This contributes to creating a unique experience for participants and increasing the effectiveness of communication and marketing tools used for the event.

Using Canva Software for Event Management

Using Canva software for event creation and management offers practical service and rich features. Through the Canva website or mobile application, creating an account and exploring available templates and features is made easy. Select templates that match your events, whether it is a conference, an evening, a workshop, or a fundraiser, and customize them with your event information, such as dates, locations, and speakers.

Use the visuals created with Canva event management software to promote your events on your website, social media, emails, and other communication channels. You can also integrate the graphics created using the Canva application into other event management software and platforms, such as online registration applications and email marketing tools. Take advantage of the service offered by Canva to optimize the creation of your communication materials.

6. SurveyMonkey Software

SurveyMonkey is an online survey software that can be used to collect feedback and opinions from participants at professional events. Through this type of tool, companies can create customized surveys to collect responses to specific questions. With SurveyMonkey, you can also analyze results in real-time, export data for further analysis, and even integrate surveys into other event management platforms and mobile applications. Adaptability and efficiency are at the heart of this software, enabling companies to gather valuable information.

Advantages of Using the SurveyMonkey Website

One of the main advantages of SurveyMonkey is its flexibility and the ability to create custom surveys tailored to your event. Whether you want to measure participant satisfaction, gather suggestions for improvement, or evaluate the impact of your marketing strategy, SurveyMonkey offers a wide range of options for designing questionnaires suited to your specific needs.

The SurveyMonkey website also facilitates the analysis of collected data through its reporting and visualization tools. Event organizers can track results in real-time via a dashboard, identify trends and patterns, and make informed decisions to improve the effectiveness of their events.

Additionally, the online SurveyMonkey website offers responsive customer support and integration options with other tools and platforms, such as event management systems and mobile applications, making it easier to centralize information and communicate with participants.

Using SurveyMonkey for Event Management

To use the SurveyMonkey online platform for managing an event project, start by creating an account and designing your survey according to your specific needs. Then distribute the survey to participants via email, social media, or by integrating it into your website or mobile application. Gather responses and analyze results using the reporting and visualization tools provided by the SurveyMonkey website.

Integrate the SurveyMonkey event management platform with other event management software and platforms, such as registration applications and marketing tools, to centralize information and facilitate communication with participants. Use collected data to make informed decisions and improve the organization and impact of your events.

7. HubSpot Software

The HubSpot event management platform is a comprehensive Customer Relationship Management (CRM) tool that can be used to manage professional events. It allows tracking relationships with participants, sponsors, and partners, as well as managing registrations, sending invitations, and monitoring interactions. With HubSpot event management software, you can also automate marketing tasks and create personalized email campaigns.

Advantages of Using HubSpot Software

One of the main advantages of HubSpot is its versatility and the ability to centralize information related to your events. By gathering data on participants, sponsors, and partners in one place, it becomes easier to manage relationships and monitor interactions, improving the efficiency and impact of your events.

The HubSpot platform also offers powerful automation and customization features, enabling users to create personalized email campaigns and automate marketing tasks, such as sending reminders and follow-ups. This saves time and ensures effective communication with participants, sponsors, and partners.

HubSpot's reporting and analysis tools also facilitate tracking results and measuring the impact of your events, helping you make informed decisions and continuously improve your event organization strategies.

Using HubSpot for Event Management

To use HubSpot event management software for managing an event project, start by creating an account and entering participant, sponsor, and partner information into the platform. Use CRM features to manage relationships and track interactions, such as registrations, invitations, and communications.

Integrate the HubSpot event management platform with other software and platforms used to manage your events, such as registration applications, fundraising tools, and marketing solutions. This will allow you to centralize information and improve coordination efforts.

Create personalized email campaigns using HubSpot's automation and customization features, and track results through the platform's reporting and analysis tools. Use gathered data to make informed decisions and improve the effectiveness of your events.

8. The Mailchimp Software

Mailchimp is an email marketing tool that can be used to send promotional emails and invitations to professional events. It allows the creation of mailing lists for event participants, the design of personalised emails, and the tracking of open and click rates. With Mailchimp, you can also automate email campaigns to send emails at specific times, thereby simplifying communication management and ensuring effective follow-up.

The Advantages of Using Mailchimp

One of the main advantages of using Mailchimp is its ability to facilitate communication with participants and stakeholders of professional events. Organisers can create personalised and targeted emails according to different participant groups, thus improving the effectiveness of their marketing and promotional efforts.

Mailchimp also offers a user-friendly dashboard that allows event organisers to track the results of their email campaigns in real-time. Statistics, such as open and click rates, help businesses adjust their marketing strategies and make informed decisions to improve the impact of their communications.

Moreover, through the integration of Mailchimp with other event management software and websites, organisers can centralise and automate the entire communication process, saving time and energy to focus on other aspects of the event.

Using Mailchimp for Event Management

To use Mailchimp for managing professional events, start by creating an account and exploring the different features offered by the platform. Create mailing lists for event participants and design personalised emails using the provided templates or by creating your own designs.

Integrate Mailchimp with other event management tools and software to centralise and automate the entire communication process. Use automation to send emails at specific times, such as reminders before the event or thank you notes after the event.

Track the results of your email campaigns in real-time using Mailchimp's dashboard. Analyse open and click rates to adjust your marketing strategies and make informed decisions based on feedback from your audience.

9. Hootsuite Software

The Hootsuite application is a social media management tool that can be used to promote and manage professional events. It allows scheduling and publishing posts on multiple social media platforms simultaneously, as well as monitoring interactions and measuring the impact of your marketing strategy. With Hootsuite, you can also create custom reports and collaborate with team members to improve the effectiveness of your communications.

Advantages of Using the Hootsuite Online Platform

One of the main advantages of the Hootsuite web application is its ability to centralize and automate social media management, saving time and increasing productivity. By gathering all posts and interactions on one platform, it becomes easier to manage communications and track results.

The Hootsuite platform also offers powerful monitoring and reporting tools, enabling users to measure the impact of their marketing strategy and make informed decisions to improve the effectiveness of their communications. Additionally, the Hootsuite application allows collaboration with team members, facilitating coordination efforts and the sharing of ideas and resources.

Using Hootsuite for Event Management

To use the Hootsuite web application for managing an event project, start by creating an account and linking your social media accounts to the platform. Schedule and publish posts to promote your event on various social media platforms, and use the monitoring tools provided by the Hootsuite online application to track interactions and measure the impact of your marketing strategy.

Create custom reports using the Hootsuite platform's reporting tools, and collaborate with team members to improve the effectiveness of your communications. Integrate the Hootsuite application with other event management software and platforms, such as registration applications and marketing tools, to centralize information and facilitate coordination efforts.

In conclusion, using professional event management software allows businesses and individuals to improve the organization and impact of their events. Tools such as Trello, Slack, Zoom, Google Drive, Canva, SurveyMonkey, HubSpot, and Hootsuite offer a range of features and benefits to manage different aspects of an event, from planning and logistics to communication and marketing. By integrating these platforms and using them effectively, event organizers can save time, increase productivity, and create a unique experience for participants.

10. The Zoho Meeting Software

Zoho Meeting is another video conferencing tool that can be used to host online meetings for a professional event. It allows you to create online meetings with participants from around the world, share screens and documents, and take notes in real-time. With Zoho Meeting, you can also record meetings for later review.

The Advantages of Using Zoho Meeting

One of the main advantages of using Zoho Meeting lies in its ease of use and compatibility with other Zoho products, thus offering an integrated solution for businesses. The platform also provides screen sharing and real-time note-taking features, which promote collaboration among event participants.

Additionally, Zoho Meeting offers the ability to record meetings, allowing participants who cannot attend live to review them later. This feature is particularly useful for large-scale events where geographic distance or scheduling conflicts may prevent some people from attending in real-time.

Finally, Zoho Meeting offers a range of pricing plans to suit the needs of businesses of various sizes, including free options for small events.

Using Zoho Meeting for Event Management

To use Zoho Meeting for managing a professional event, start by creating an account and choosing the pricing plan that best suits your needs. Schedule your online meetings and invite participants via email or by sharing a direct link.

Take advantage of the collaborative features offered by Zoho Meeting, such as screen sharing and real-time note-taking, to facilitate communication and the exchange of ideas among event participants. Don’t forget to record the meetings to allow those who cannot attend live to review them later.

In summary, Zoho Meeting is a valuable tool for professional event organisers seeking an easy-to-use video conferencing solution integrated with other Zoho products. With its collaborative and recording features, as well as its range of pricing plans, Zoho Meeting is suitable for events of all sizes and offers an engaging online experience for participants.

11. Typeface

Typeface is a transformative tool that is redefining how enterprise marketing teams create and manage content. Whether it's for customer journeys, ad campaigns, events, or websites, Typeface offers a single, multimodal platform that integrates seamlessly with AI and MarTech ecosystems, ensuring enterprise safety and responsible AI use.

Advantages of Using Typeface Software

Typeface enables marketing and design teams to create stunning visuals and text that can be used for all promotional messaging. The platform can help you achieve up to 10 times more content production, whether it's new, refreshed, or repurposed content. Automated first drafts allow human editors to focus on strategy and refinement, saving up to 90% in productivity.

Using Typeface Software for Event Management

Events are a crucial aspect of marketing strategy, providing opportunities for direct engagement with customers and stakeholders. However, organizing successful events requires cohesive multi-channel content that speaks to diverse audiences. Typeface allows for the rapid production of personalized content, tailoring messages to suit individual audience needs, from email invites to social media updates and post-event follow-ups.

The platform also ensures that your content, be it images or text, is consistent across emails, social media posts, landing pages, and even on-site materials, providing a unified brand message.

Conclusion

By using the best software for managing professional events, event organisers can simplify the process of planning and executing an event. The tools presented in this article, such as Trello, Slack, Zoom, Google Drive, Canva, SurveyMonkey, Asana, Mailchimp, Hootsuite, Zoho Meeting, and open-source event management platforms like Award Force, can help create a hassle-free and effective event management experience.

With the help of these tools, event planners can organise successful and memorable events by making the right product choices and paying attention to important details. The increasing features offered by these websites facilitate participant registration and feedback collection. Additionally, customer service is a key element in ensuring the success of the event.

In summary, event management services are essential for organisers, and choosing the right platform, considering the name, features, customer service, registration, and reviews, is crucial for guaranteeing a successful experience.

FAQ

What are the advantages of using software for managing the creation of professional events within a company?

Using software for the creation and management of professional events within a company simplifies planning, promotion, tracking, and statistics management for better control.

What is the best type of software for managing professional event projects in the context of event creation?

Software such as Trello and Asana are excellent tools for creating and managing professional event projects.

How can email marketing software help in the creation and promotion of a professional event?

Email marketing software, like Mailchimp, allows you to send personalised emails and track open and click rates for effective event creation and promotion.

How can video conferencing software be used for a professional event in the context of event creation?

Video conferencing software, such as Zoom and Zoho Meeting, can be used to host online meetings, presentations, and sessions for participants in the creation of professional events.

What is the advantage of using all-in-one tools, like Award Force, for managing the creation of professional events on online sites?

All-in-one tools, like Award Force, offer a complete solution for creating, managing, and tracking professional events online, providing an immersive and engaging experience for participants while facilitating software and event creation within such a company.

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Arthur Josset

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