Which is the best online ticketing software?


Introduction to online ticketing software

Online ticketing software has revolutionized the way we organize and attend events. Gone are the days of waiting at the checkout in a sales outlet to buy tickets; now everything happens online, on the Internet, which saves a considerable amount of time. Anyone can reserve a seat or ticket directly via a software application or website. Today, online ticketing has become an essential tool for the world of events and event organizers seeking to facilitate and improve the booking and management of ticket sales via a platform or website. Online ticketing platforms offer a fast and efficient solution with multiple functionalities for selling tickets, personalizing them, tracking registrations, managing the financial aspects of events such as rates and even controlling access, all with just a few clicks.

But how do you choose the best software or website for your needs?

In this article, we'll show you in the first category, the important features to consider before choosing the most suitable software for your business, then we'll give you our top 6 of the best online ticketing software, and finally we'll introduce you to Imagina's online ticketing solution.

Important features

For an effective online ticketing solution, there are a number of features that are important for meeting the needs of organizations and attendees.

Here are some of the key features to look for when choosing an online ticketing software solution:

1. Ease of use

Online ticketing software or websites must be easy for customers to use. However, organizers also expect an accessible interface, enabling anyone to quickly configure their ticketing system and put it online without necessarily requiring any training. The platform must offer intuitive concepts and clear functionalities, so as not to lose users of the mobile application.

2. Accessibility

Contrary to the traditional definition of point-of-sale ticketing, the main aim of ticketing software or online ticket sales is to enable customers to buy tickets anytime and anywhere after installing the mobile application, provided they have access to the Internet. This definition must therefore include being adapted to mobile devices, offering a purchasing experience and usability optimized for smartphones and tablets. This increases the reach of your event and enables you to reach a wider audience.

3. Personalization

Personalization is one of the keys to creating unique events. Quality online ticketing software must enable organizers to customize the look and feel of the ticketing system in general, and of the e-ticket they wish to share, as they see fit. The solution must therefore provide functionalities to allow customization of all ticketing pages, confirmation e-mails and the tickets themselves (prices, addition of colors, organization logo, barcode or QR code...), to reflect the brand identity and theme of the event.

4. Cost reduction

Online ticketing software eliminates the fees and prices associated with printing and distributing physical tickets, reducing the costs associated with managing ticket sales.

5. Integrations

The online ticketing solution must not only be able to integrate with other event management tools, such as Customer Relationship Management (CRM) systems. CRM is a strategy for managing a company's relationships and interactions with its customers. But also planning software and volunteer management platforms such as payment platforms, social networks and e-mail marketing services. Online ticketing must also facilitate promotion of the event and online ticket sales via channels such as social networks, enabling participants to share their registration and invite their friends, for example.

6. Real-time updates and tracking

Online ticketing must provide detailed reports on ticket sales, revenues, traffic sources and user behavior in real time, to help event organizers make informed decisions and improve their marketing efforts. Frequent updates will facilitate data analysis thanks to improved reliability. The solution must therefore include marketing systems, such as integration with e-mail marketing platforms, the ability to create promotional codes and discounts, and options for setting up affiliate or sponsorship programs. Online ticketing must also offer organizations tools for managing registrations, waiting lists and refunds, making event management easier for the company.

7. Security and confidentiality

Data security and confidentiality are crucial. The best online ticketing platforms must offer robust security features to protect user data and transactions that take place during checkout on the website. Financial transactions must be secured through rigorous security protocols and compliance with industry standards such as PCI DSS.

8. Customer service

Responsive, competent customer service is essential to resolve problems quickly by offering online solutions and answering questions from users or event organizers. The longer the response time, the less confidence customers will have, which is why it's also important for the platform to offer responsive support.

By taking these key features into account when choosing an online ticketing platform, event organizers can ensure they select the solution best suited to their needs and those of their attendees for online ticket sales.

Top 5 online ticketing software in France

Managing ticket sales for events can be a challenge or an issue for the event company. Fortunately, online ticketing systems facilitate this process and offer advantages such as accessibility, real-time tracking and transaction security.

Here are the top 6 best online ticketing software solutions to help you choose the one that best suits your needs:

1. Imagina

The success of your events depends largely on the quality of your ticketing. Today, we're pleased to present our favorite French ticketing software: Imagina. This innovative, user-friendly platform not only facilitates the management of your events, but also enhances the experience of French organizers and attendees. Find out why Imagina is the ideal solution for your ticketing needs.

One of Imagina's major assets is its simple, uncluttered user interface, enabling event organizers to navigate easily through the software's various functionalities. Thanks to its clear, customizable dashboard, you can track ticket sales, reservations and attendee demographics in real time.

Imagina offers a wide range of functionalities to meet the needs of event organizers, whatever the size or nature of the event. In addition to managing ticket sales and reservations, the online platform - one of the most comprehensive for event organizers - also offers event websites and mobile event applications.

Imagina's saas ticketing software was designed to meet the specific requirements of the French market, with particular attention paid to regulations and the needs of local organizers. The ticketing platform offers secure payment options adapted to the French context, as well as customer support in French, making communication and problem-solving much easier.

Imagina integrates seamlessly with major social networks and marketing tools, enabling organizers to easily promote their events to a wide audience and boost sales. Thanks to its sharing and broadcasting options, the platform helps to increase the visibility and reach of events, while making it easier to track marketing performance.

Imagina focuses on user satisfaction, offering training and personalized support for organizers. Whether you're a novice or an experienced user, Imagina's teams are here to help you master the software's various functions and optimize your ticketing campaigns.

With its intuitive user interface, innovative, tailor-made features, easy integration with social networks and marketing tools, and personalized support, Imagina is our ticketing solution of choice. If you're looking for a ticketing solution adapted to the French and European markets that will meet all your expectations, don't hesitate to choose Imagina. Join the community of satisfied event organizers today, and take your events to new heights with this exceptional platform. You won't be disappointed!

2. Eventbrite

Eventbrite is an online ticketing software used in France, offering a platform for managing ticket sales and registrations for events of all sizes. It offers an easy-to-use interface and numerous features for creating and managing events of all categories and sizes. Key features include event page customization, social network integration, refund management and a wide range of marketing and promotional tools.

3. Billetto

Billetto is another online ticketing solution. It offers advanced customization features and easy integration with other services. Billetto is a user-friendly and affordable online ticketing software, perfect for organizers of small to medium-sized events. It offers customization options, the ability to sell tickets on your website and easy integration with social networks.

4. Weezevent

Weezevent is an online ticketing software offering event management and ticketing systems for organizers and participants. Weezevent is a flexible and accessible online ticketing solution that focuses on simplicity and user-friendliness. It offers features such as personalized ticket creation, registration management and the ability to sell tickets via partners. Weezevent also includes event management systems, such as volunteer planning and inventory management.

5. Billetweb

Billetweb is a user-friendly French online ticketing software, perfect for event organizers. It offers customization options, the ability to sell tickets on your own website and easy integration with social networks. Billetweb also offers marketing solutions, such as the creation of promotional codes and the management of affiliate programs.

6. Ticketmaster

Ticketmaster is a key player in the online ticketing sector, offering a comprehensive platform for managing ticket sales. Their service includes advanced marketing tools and the ability to offer secure mobile tickets.

Their service includes advanced marketing tools, the ability to offer secure mobile tickets, and options for managing reserved seating. Ticketmaster is particularly suited for selling tickets for large events, such as concerts and sports-related events.

Comparing and choosing the best ticketing software

Choosing the right online ticketing software is crucial to facilitating the management of your events and offering your attendees an optimal purchasing experience. In this article, we have presented the top 6 best online ticketing systems in France, namely Imagina, Eventbrite, Billeto, Weezevent, Billetweb and Ticketmaster. Each of these software packages offers unique functionalities adapted to different types of events, shows or attractions and budgets. To make the best choice, it's essential to consider your specific needs, objectives and feature preferences. By choosing the right saas ticketing platform and ticketing software, you can maximize your ticket sales, improve your event management and create a memorable experience for your attendees, who will retain a positive opinion of the service.

Discover Imagina: customized online ticketing software

Imagina is the very definition of online ticketing software, designed for event organizers who want to make unique, personalized ticket reservations available to their attendees. Imagina stands out for its advanced customization features, ease of use and seamless integration with other systems and platforms. What's more, Imagina focuses on data security and confidentiality, and offers excellent customer support, with a trained project manager assigned to manage your events from the outset.

One of Imagina's strong points is the ability to fully customize your event pages. You can easily create attractive ticketing pages tailored to your brand, with images, videos, descriptions and reviews or testimonials. This creates an engaging buying experience and gives attendees a taste of what they can expect at the event when booking their seat or ticket.

Imagina makes it easy for organizations to manage registrations and tickets. You can create different types of tickets, define quotas and availability dates, and manage rates, refunds and cancellations. What's more, Imagina automatically sends electronic tickets to attendees, reducing the costs and waste associated with printing physical tickets.

With Imagina, you can leverage a range of marketing and promotional tools to attract more attendees to your event and control their access. The platform offers options for creating promotional codes, setting up sponsorship programs and integrating your ticketing with social networks, making it easy to promote your event to a wide French audience.

Imagina integrates easily with other tools and platforms. This integration optimizes your event management and ensures a smooth, consistent user experience.

Imagina's online ticketing software provides detailed reports on ticket sales, revenues, traffic sources and user behavior, helping you to better understand your target audience and adjust your marketing strategies accordingly. You can also track ticket sales in real time, enabling you to make informed decisions to maximize your event's revenues.

With Imagina, you benefit from a complete solution for creating, managing and promoting your events online. We invite you to choose Imagina as your ticketing software for an optimal, worry-free experience.


In conclusion, choosing the best online ticketing software or website depends on both your needs and your priorities. Imagina is an excellent solution that combines ease of use, customization, integrations, security and quality customer support. We encourage you to consider Imagina for your event management and online ticket sales.

In short, online ticketing software is an essential tool for event organizers looking to simplify and optimize their ticket sales process. Thanks to these platforms, it's possible to reach a wider audience, track sales in real time, and offer a secure and convenient purchasing experience for customers. Each of the software packages mentioned in this article - Eventbrite, Ticketmaster, Billetto and Weezevent - offers unique features tailored to different needs and budgets. By choosing the online ticketing software that best suits your requirements, you'll be able to maximize the success of your events and focus on creating unforgettable experiences for your users.


1. What are the advantages of using online ticketing software?

Online ticketing software offers many advantages, such as easy event management and ticket personalization, all in just a few clicks...

Here are the main advantages of using an online ticketing platform for event organizers and users:

1. Saving time and effort: Automating many aspects of ticketing management saves time and reduces the manual effort required to manage registrations and sales.

2. Accessibility: Attendees can purchase tickets anytime, anywhere, as long as they have access to the Internet, facilitating the purchasing process and potentially increasing the number of attendees at the event.

3. Real-time tracking: Event organizers can track ticket sales in real time, enabling them to make informed decisions and adapt quickly to changes in demand.

4. Personalization: Online ticketing software generally offers personalization options for ticketing pages, prices, confirmation emails and the tickets themselves, enabling organizers to create a consistent purchasing experience tailored to their brand and event.

5. Marketing and promotion: online ticketing platforms often integrate marketing (crm) and promotional tools, such as integration with social networks, the ability to create promotional codes and discounts for a business, and options to set up affiliate or referral programs to increase views of your ticketing.

6. Transaction security : Financial transactions carried out via online ticketing software (saas) are generally secure thanks to rigorous security protocols and compliance with industry standards, such as PCI DSS.

7. Error reduction: Online ticketing software reduces the errors associated with manual management of ticket sales, by minimizing the risk of duplicate or lost tickets, or incorrect fares, prices or payment records.

8. Data analysis: Online ticketing software (saas) provides detailed reporting and analysis of ticket sales, traffic sources and user behavior, helping event organizers improve their marketing efforts and better understand their target audience.

9. Management of refunds, sales process and cancellations: Online ticketing software facilitates the management of refunds and cancellations, offering a smoother, stress-free experience for organizers and attendees alike.

10. Cost savings: By using online ticketing software, event organizers can reduce the costs associated with printing and distributing physical tickets, eliminating the need for a physical point of sale.

The benefits of using online ticketing software include saving time and effort through automation, improved accessibility for users, real-time tracking of sales, personalization of ticketing pages and e-mails, integration of marketing and promotional tools, security of financial transactions, reduction of errors associated with manual management, data analysis to improve marketing efforts, simplified management of refunds and cancellations, and cost savings through reduced costs associated with printing and distributing physical tickets.

2. Is it possible to try out online ticketing software free of charge?

Yes, it's usually possible to try out online ticketing software free of charge, with a little training, as many suppliers offer trial versions or free plans with limited functionality. These offers enable event organizers to test the software and determine whether it meets their needs before committing to a paid subscription or purchase.

3. How do I choose the best online ticketing software for my event?

To choose the best online ticketing software for your event, consider your specific needs, your budget, the type of training offered and the features offered by each software. Compare options by looking at ease of use, customization, marketing and promotional tools, integration with other platforms, transaction security and customer support options. It may also be useful to try out free trial versions, training or demos to assess the software's usability and suitability for your event.

4. Is online ticketing software suitable for all types of events?

It's important to choose software that meets the specific needs of your event. Online ticketing software is generally designed to adapt to different types of events, from small local events to large international events. They are suitable for a wide variety of events, such as concerts, conferences, workshops, shows, museums, theater sessions, circus tickets and exhibitions. However, some software packages may be better suited to specific types of event, depending on the features they offer. It's important to choose online ticketing software that meets the specific needs of your event, taking into account customization options, marketing tools and the ability to handle specific aspects such as seat reservations or volunteer management.

5. Why choose Imagina as your online ticketing software?

Choosing Imagina as your online ticketing software offers several advantages for event organizers:

1. Personalization: Imagina provides advanced customization options, allowing organizers to create attractive, brand-consistent event pages with images, videos, descriptions, and testimonials.

2. Registration and ticket management: Imagina makes it easy to manage registrations, ticket types, and quotas, as well as refunds and cancellations. It also sends electronic tickets to participants, reducing the costs and waste associated with printing physical tickets.

3. Marketing and promotion tools: Imagina includes integrated marketing and promotion tools, such as creating promotional codes, setting up referral programs, and integrating with social media, making it easier to promote the event to a wide audience.

4. Integration with other platforms: Imagina easily integrates with other tools and platforms, like Customer Relationship Management (CRM) systems—a CRM software is essential for any sales team, regardless of size, to grow sales, track sales actions, manage quotes, and retain customers. It also includes integration with scheduling software and volunteer management platforms, for optimized event management.

5. Data analysis and reporting: Imagina provides detailed reports on ticket sales, revenues, traffic sources, and user behavior, helping event organizers to better understand their target audience and adjust their marketing strategies accordingly.

In summary, Imagina is a wise choice for event organizers looking for an online ticketing software that offers advanced customization, marketing and promotion software, and seamless integration with other platforms, all while facilitating the management of registrations and tickets. And as a bonus: comprehensive training for your ticketing software.

Imagina is an excellent choice for French online ticketing software, as it combines ease of use, customization, integrations, security, and quality customer support. By choosing Imagina, you benefit from a complete solution to manage your events and sell your tickets online without any hassle.

6. Are there any training sessions available to learn how to use ticketing software?

Yes, most ticketing software providers offer introductory training to help users master their platform. These training sessions can be provided in the form of online tutorials, webinars, or in-person sessions.

7. How do ticketing platforms contribute to the promotion of culture?

Setting up ticket sales on a website simplifies the management of cultural events, whether it be a concert, an exhibition, or a show. They streamline the ticket purchasing process for the public, thereby promoting better accessibility to cultural events.

8. How can online ticket sales help organizations manage their events?

Ticketing software offers advanced features to facilitate event management, such as creating custom events, managing ticket inventories, access control, communicating with attendees, and analyzing sales data.

9. What sales channels are typically integrated into ticketing systems?

Ticketing software typically integrates multiple sales channels, such as online sales, onsite sales via counters or kiosks, and sales through partners or distribution networks.

10. Is it possible to sell promotional items in addition to tickets via ticketing software?

Yes, some ticketing platforms allow the sale of promotional items, such as t-shirts, posters, or souvenirs, directly on the booking platform. This offers organizers an additional opportunity to generate revenue and increase the visibility of their event.

11. How does the booking process work on an online ticketing platform?

The booking process on an online ticketing platform typically involves several steps. First, customers select the event of interest and choose the desired ticket type. Next, they provide their personal information and proceed to payment. Finally, they receive an electronic ticket or a confirmation code that they can present at the event entrance (such as with redtaag, for example).

12. How do ticketing software solutions integrate into the event industry?

Ticketing software plays a crucial role in the event industry in France by simplifying ticket sales management and offering a smooth purchasing funnel for customers. They also help organizers promote their events and analyze participant data to improve future events.

13. How do ticketing software integrate CRM (Customer Relationship Management) functionalities?

Ticketing software often integrates CRM functionalities to help organizers better understand and manage their relationships with customers. This can include collecting and analyzing customer data, audience segmentation, managing communications, and personalizing offers.

14. What are the typical rates and prices for ticketing software?

The rates and prices for ticketing software in France vary depending on the features offered, their ease of use, the number of events, and the size of the audience. Some software offers free plans or minimum prices with basic features, while others offer monthly or annual subscriptions, or commissions on ticket sales.


Arthur Josset

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