Introduction
Organising an event, whether professional, cultural, or social, requires effective management and meticulous planning. Today, with the rise of digitalisation, event applications have become an essential tool for organisers. They not only facilitate organisation but also enhance the participant experience.
In this article, we will explore in detail how these applications are transforming the events sector, the features they offer, and why they are essential for modern events.
Why use an event application?
The benefits of event applications are numerous, both for organisers and participants.
Advantages for event organisers
Event organisers find these tools invaluable for logistical management.
An event application allows them to:
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Centralise all information on a single platform.
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Facilitate participant registration and management.
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Track statistics in real-time (number of participants, interactions, etc.).
Enhancing the user experience
For participants, using an event application significantly improves the overall experience. They can easily access essential information (agenda, speakers, etc.), participate in interactive sessions, and network directly with other attendees through messaging features.
Key features of an event application
Modern event applications offer a variety of features tailored to the needs of both professional and cultural events.
Registration and ticket management
The application streamlines online registration, generates digital tickets, and controls access, thereby reducing queues and enhancing the reception experience.
Session planning and organisation
Organisers can create and update the programme in real-time. Participants, in turn, have access to a detailed view of conferences, workshops, or panel discussions.
Facilitated networking
Most event applications incorporate networking features, enabling participants to connect before, during, and after the event.
Analytics tracking and feedback
The applications allow for the collection of data on participant interactions, facilitating the analysis of areas for improvement for future events.
Event applications: In-Person, virtual, and hybrid
Adaptability to different event formats
Events are now held in-person, virtually, or in hybrid formats. Event applications allow for seamless management of these three formats, optimising participant engagement whether remote or onsite.
The rise of hybrid and virtual events
With the increase in remote work and digitalisation, hybrid and virtual events have multiplied. Event applications play a crucial role in enabling interaction with geographically dispersed audiences.
The best event applications in 2024
Event applications play a crucial role in the organisation and success of modern events, whether in-person, virtual, or hybrid. In 2024, several solutions stand out for their innovative features and ability to enhance participant experience. Among the best applications on the market are Imagina, Angage, and Invent App.
Each of these platforms offers tools tailored to the needs of event organisers, ranging from participant management to enhanced interactivity.
Here’s an overview of these three leading applications.
Imagina
Imagina is primarily a team of event experts and project managers. Imagina stands out as one of the essential references in the mobile event application sector. This application is distinguished by its flexibility and adaptability to all types of events, whether it be congresses, trade shows, conferences, or seminars.
Key features
Comprehensive registration management
With an intuitive interface, the Imagina event application allows organisers to easily manage registrations, tickets, and participant access. Participants can register via the application and receive their electronic tickets directly.
User experience personalisation
Each event can be personalised with the organiser's brand colours, logo, and visuals, offering a fully immersive experience during the app’s use.
Networking and interactivity
More than just an application, Imagina facilitates interactions between participants through networking features and instant messaging. This enables users to easily connect, schedule meetings, and exchange information.
Real-Time updates
The application allows for real-time updates of event information, ensuring that participants receive the latest details directly on their phones.
Available on the Apple Store and Google Play, Imagina is a versatile tool suitable for both B2B and B2C events, with a user-friendly interface for both organisers and participants.
Angage
Angage is another platform that has made its mark in the mobile event application space, particularly due to its focus on interaction and participant engagement.
Key features
Live interaction
Angage is notable for its strong emphasis on interactivity. Organisers can launch real-time polls, quizzes, and Q&A sessions, encouraging active participation from the audience. This feature is especially valued during congresses or events where interaction with the audience is crucial.
Complete customisation
Like Imagina, Angage allows for extensive personalisation, with pages fully tailored to each event’s needs. Participants can thus experience a unique setting specific to each brand or organisation.
Notification management
The push notification feature allows organisers to keep participants informed at all times. Whether it's reminders for upcoming sessions or last-minute changes, everything is updated directly on the application.
Optimised user experience
Angage focuses on a seamless interface to provide an optimal experience for users, whether they are new to event applications or seasoned veterans.
With its ease of use and numerous interaction options, Angage is particularly suited for events where participation and live engagement are essential, such as conferences, seminars, or in-person events.
Invent App
Invent App is a comprehensive solution aimed at companies looking to digitise their event management while maximising engagement and efficiency. This web and mobile application allows for the planning and management of large-scale events, gathering all necessary tools for successful event execution on a single platform.
Key features
Event planning and management
Invent App offers an all-in-one platform to manage the entire event, from creating the event site to managing invitations and registrations. Organisers can track data in real-time, allowing them to make adjustments as needed.
Advanced customisation
The application enables companies to create unique experiences for their participants by personalising not only the event pages but also the user journeys within the application.
Participant engagement
Invent App includes tools to maximise participant engagement, such as polls, Q&A sessions, and networking modules. These features enhance the user experience and allow participants to fully engage with the event.
Data security and management
In addition to its features, Invent App places great importance on secure data management, ensuring that participants’ information is protected in accordance with GDPR standards.
Available on mobile, Invent App is particularly sought after for large-scale events such as congresses, seminars, or international events, where managing numerous participants and interactivity are paramount.
How to choose the right event application?
The choice of an application depends on the specific needs of your event. You should consider the budget, the necessary features (ticket management, networking, etc.), and technical support.
The evolution of event applications
The digital era has profoundly changed the way events are planned and executed. In their early days, the first event applications primarily focused on managing registrations and creating digital programmes.
However, as technology and user expectations evolved, they transformed into comprehensive event management platforms capable of handling all stages of organisation.
The early applications and their limitations
Initially, these tools were often limited to basic functions like participant registration. But as organisers' needs grew, developers quickly realised the importance of integrating advanced features such as networking, live interaction, and tracking participant feedback.
Conclusion
Event applications have become a central element for the success of modern events. By facilitating organisation, optimising the user experience, and offering powerful features, they stand out as indispensable tools for any organiser wishing to ensure the success of their event.
FAQ
Why is an event application essential?
An event application has become indispensable for centralising event management and simplifying coordination between organisers, participants, and various stakeholders. With one tool, you can manage registrations, tickets, planning, and communication. The user experience is greatly improved: participants can access all information (programme, speakers, locations, etc.) from their mobile application.
What types of events can benefit from a mobile event application?
Many types of events can benefit from a mobile application to enhance their organisation and impact. For example, conferences and congresses allow participants to view the programme and schedule meetings with speakers. Seminars can utilise networking tools to facilitate professional encounters. For festivals, the application allows visitors to manage their schedules and discover featured artists.
How do you choose the best event application?
Choosing the best event application depends on several criteria, particularly the specific needs of your event. You should first define the event's objectives and necessary features: do you need to manage registrations and tickets, provide networking tools, or ensure real-time performance tracking? Then evaluate your budget to find a suitable solution.
What features can be implemented in an event application?
Certain features are essential to ensure the success of an event through a mobile event application. Among these, registration management is crucial for facilitating participants' access. Next, planning must allow organisers to update information in real-time. Networking is another key element, as it enables participants to connect and schedule meetings. Analytics tracking is also vital for measuring the event's impact.
Can virtual events be managed with a mobile event application?
Yes, most modern event applications are well-suited for managing virtual or hybrid events. These solutions offer specific tools to facilitate remote interaction, such as streaming, live discussions, and access to multimedia content. Participants can also ask questions in real-time, participate in polls, or join discussion groups.
