How to finance business events?
The life of a successful business is not a smooth one. It will be necessary to make sometimes difficult, but important decisions while surpassing oneself on a daily basis. In order to evolve, grow and become known, the company needs to invest in training and in the organisation of various types of professional events. This strengthens the staff and gives the company visibility. The advantages of well thought-out corporate events are therefore no longer in question. However, the question that arises concerns the different ways of financing these events. How to finance business events: answers in this article.
Participatory financing of companies: a very popular means of financing
Participatory financing is a fundraising strategy for the efficient implementation of different types of projects. It can come from companies as well as from individuals. This method of financing, which is well regulated in France, allows several companies to give shape to important projects and events.
Participatory financing is implemented through specialised platforms and can take the form of donations, loans with or without interest, or capital increases through the purchase of shares. This method is advantageous for both the company and the investor.
Professional microcredit: a lifeline for small businesses
A business microcredit is a loan for small businesses that want to restart or create a business. These types of loans are available in all sectors of activity and are granted to low-income entrepreneurs who have been refused by traditional banking institutions.
Microcredit can be used in a variety of ways, including the purchase of goods, the acquisition of operating equipment, the financing of the business, or the organisation of events aimed at the creation of the business or the relaunch of a given activity.
The professional microcredits offered by the structures concerned are accessible under certain conditions that are relatively simple to meet and have numerous advantages for entrepreneurs, for businesses and for the economy at local and national level.
Where to turn for a professional microcredit in France?
There are several approved structures in France specialised in supporting start-ups. The chambers of commerce and trades are the best institutions to inform you about the credit institutions that could solve your financing problem. In the meantime, it is possible to obtain your microcredit from structures such as
Finfrog: this is a financial structure specialised in microcredits and which offers online loans to help small businesses start or strengthen their activities. Finfrog offers financing up to 600 euros, and is convenient in case of emergency or need for a little extra cash;
Association pour le Droit à l'Innovation Economique (ADIE): ADIE has a large number of branches in France and specialises in providing microcredit in record time throughout the country. Like other financial institutions, it will be necessary to meet certain basic conditions; more information here.
Adapted and approved banking networks: managed by the social cohesion fund, these banking networks are intended for the granting of microcredit on the French territory;
Social platforms and solidarity microcredit: these options available on various websites are also ways of simply financing your professional events.
Self-financing through the company's marketing budget
Association pour le Droit à l'Innovation Economique (ADIE): ADIE has a large number of branches in France and specialises in providing microcredit in record time throughout the country. Like other financial institutions, it will be necessary to meet certain basic conditions; more information here.
Adapted and approved banking networks: managed by the Social Cohesion Fund, these banking networks are designed to grant microcredit on the French territory;
Social platforms and solidarity microcredit: these options available on various websites are also ways of simply financing your professional events.
Self-financing through the company's marketing budget
The budget reserved for the company's marketing campaigns and events should take into account, totally or partially, the organisation of certain events that are important for the survival and emergence of the company. Therefore, when organising your business events, do not hesitate to cover them in part from your marketing budget. Obtaining sponsors and various loans could then be easier as investors will feel more confident.
Bank loans for financially strong businesses
A bank loan is the very first option that comes to mind when you need funding. However, obtaining a bank loan for a successful business event is not at all straightforward. Bank loans are only granted under certain conditions and usually require guarantees that are sometimes difficult to provide.
However, obtaining a bank loan for a business event that is useful to the company is not an impossible task. Approach banking institutions and clearly express your needs.
Sponsorship by a sponsor
Joining forces with a company, a brand or even individuals to organise a business event is a very feasible option. It is a matter of establishing partnership rules with the sponsor concerned that are beneficial to all parties concerned. For example, the sponsors could gain visibility while the company obtains the necessary funding to carry out its project.
