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Online ticketing and sustainable development: a winning combination

05/30/2023

Introduction

The impact of the digital era is undeniable, having revolutionized numerous domains, including ticket acquisition.

Gone are the days when one had to wait patiently to obtain tickets; thanks to online sales, it is now possible to do so with ease, at any time and from anywhere.

However, are you aware that this activity also contributes to promoting sustainable development? Let's explore this positive impact.

What is sustainable ticketing?

The rise of online ticket sales for events

Online ticket sales emerged in the early 2000s. With the advancement of the internet and mobile technology, it is now possible to purchase tickets for various events directly from a smartphone or computer.

The advantages of online ticketing

Online ticket sales offer multiple advantages. They provide convenience, simplicity, speed, and above all, they are accessible 24/7. Additionally, they enable event organizers to effectively manage their sales and participants.

Furthermore, in France, this service has improved customer service, particularly in theaters and festivals, as part of the organizers' work. The company provides a range of solutions to facilitate product purchases, including tickets. As a result, waiting lines are reduced, which has a beneficial effect on the customer experience.

Finally, this approach is at the core of the company's actions and has a significant impact on consumption. Partners, such as fast food suppliers, also benefit from this quality of service.

The goal is clear: to make online ticket sales a true champion of efficiency and its impact on consumption and environmental effects, without neglecting the important message conveyed by this activity.

What is sustainable development?

The three key challenges

Eco-responsibility revolves around three major challenges: forests, production lines, and consumption. The objective is to build a strong connection between these three aspects to ensure a healthy environment for future generations.

Why is it crucial?

The implementation of eco-responsibility is essential for our future. It aims to reduce our ecological footprint while ensuring equitable growth and social commitment. This is particularly important in the theater and festival industry.

Theaters have a crucial role to play. For example, a theater workshop can educate its customers about eco-responsibility through concrete actions, such as using recycled paper for tickets or adopting an eco-responsibility charter in their offices.

Additionally, a festival can promote the sale of eco-friendly products. A dedicated website can encourage customers to purchase sustainable products, thus multiplying eco-responsible actions.

In summary, theaters and festivals can influence consumption and encourage the sale of eco-friendly products.

Implementation of online ticketing: a step towards ecological development

Reduction of paper usage through email

With web-based ticketing, printed tickets become obsolete.

Once the purchase is made on the website, the ticket is directly sent via email.

This reduces deforestation and pollution associated with paper production.

Energy savings and sustainable approach

Selling and buying tickets online avoid the use of ticket machines, resulting in energy savings. It is a step that contributes to sustainable development.

Fewer physical travels thanks to digital connections

Purchasing tickets online reduces the need to physically travel to obtain a ticket. A simple click on a link is enough to have one's ticket.

This innovation leads to a 50% reduction in carbon emissions, a true "Oscar" for ecology.

Moreover, with the development of technologies, we can hope to achieve a second "Oscar" for this initiative in the near future.

Conclusion

Web-based ticketing and sustainable development form a winning combination. Not only does this practice offer convenience for consumers and sellers, but it also contributes to the protection of our environment.

Indeed, the progressive abandonment of physical tickets has a significant impact on reducing paper usage, thus preserving our forests. The energy savings achieved through the digitalization of ticket sales and purchases are another considerable advantage.

Ultimately, by reducing the necessary travel for ticket purchases, we reduce our carbon footprint. It is a small but powerful change for a greener future.

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Pauline Ramier

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