Introduction
With the increasing digitalisation of the events sector, event platforms have become an essential tool for event organisers. They offer a comprehensive range of features to facilitate registration management, enhance participant engagement, and analyse event performance in real-time.
But what exactly is an event platform, and how do you choose the one that best meets your needs?
What is an event platform?
An event platform is a software or web application that allows you to manage all stages of event organisation, from planning to closure. These technological solutions are used to centralise information, coordinate tasks, and improve communication with participants and speakers. In other words, they simplify the complex process of organising an event.
Why are event platforms essential for organisers?
Whether you are planning a conference, a corporate meeting, a trade show, or a general assembly, an event platform optimises the process by automating many repetitive tasks. This not only saves time but also enhances the participant experience and ensures the success of your event.
The best event platforms in 2024
When organising events, choosing the right platform is essential for ensuring smooth planning, engaging participant experiences, and simplified management. Whether you are organising a small seminar or a large trade show, here’s an overview of the best event platforms in 2024.
Imagina: An All-in-One platform for interactive events
Imagina is a French solution particularly appreciated by event organisers for its ease of use and versatility. This event platform (mobile app or web app) stands out with its advanced features, allowing you to manage any type of event: conferences, general assemblies, trade shows, seminars, and even hybrid events. With an intuitive interface, Imagina provides a seamless experience for both organisers and participants.
Key features of Imagina:
Registration management
Imagina automates registration management through customisable forms integrated into your website or mobile app.
Simplified check-in
Using QR codes, welcoming and registering participants is quick and efficient.
Interactivity and engagement
To maximise engagement, Imagina offers tools for live polling, Q&A sessions, as well as networking features between participants and speakers.
With these tools, Imagina positions itself as a comprehensive solution for optimising events, whether in-person, virtual, or hybrid. Its competitive pricing makes it an attractive choice for SMEs, event organisers, and large companies seeking a flexible platform.
Angage
Angage is an event platform designed to meet the needs of companies looking to organise large-scale interactive events. Whether for training sessions, corporate meetings, or general assemblies, Angage stands out with its features focused on participant engagement and interaction. In 2024, this platform has established itself as a reference for events where interactivity is at the heart of the strategy.
Strengths of Angage:
Interactive sessions
Angage offers innovative tools such as live polls, quizzes, Q&A sessions, and discussion walls that actively engage participants.
Customised interface
Organisers can tailor the interface to their specific needs, thereby enhancing the company's brand image.
Simplified event management
Angage provides a turnkey solution for managing registrations, ticketing, and participant check-in while offering real-time tracking of the event.
With its dedicated mobile app, Angage also facilitates access to the event, scheduling consultations, and networking between participants. It is an indispensable tool for large B2B events, where public interactivity is a key success factor.
Invent App
Invent App is an event platform that caters to organisers seeking a simple and effective turnkey solution. Whether for in-person, virtual, or hybrid events, Invent App offers a range of features that facilitate the management of any type of event. In 2024, this platform has emerged as a top choice for companies wishing to organise events without having to manage a complex solution.
What makes Invent App unique:
Intuitive interface
The interface of Invent App is designed to be accessible even for users unfamiliar with technology. This allows management teams to focus on organisation without getting lost in complex menus.
Task automation
Invent App offers automated management of registrations, payments, and participant tracking. Fast check-in features using QR codes simplify participant reception.
Real-Time planning
With a comprehensive dashboard, organisers can track the evolution of registrations, interactions, and logistical needs in real-time.
This platform also stands out for its competitive pricing and flexibility, adapting well to both large events and smaller gatherings. It is particularly favoured by SMEs, associations, and startups that require a high-performing solution without compromising their budget.
Eventtia
Eventtia is a leader in managing hybrid events in France. This platform offers a wide range of features aimed at organising physical, virtual, or hybrid events with a strong emphasis on participant engagement. Used by large corporations as well as SMEs, Eventtia optimises every aspect of event organisation.
Key features of Eventtia:
Hybrid events
Eventtia is designed to manage events combining in-person and virtual elements, with a smooth interface allowing participants to access content online or on-site.
Registration management
The registration process is fully automated and can be customised according to the specific needs of the event.
Real-Time analytics
With a detailed dashboard, Eventtia allows organisers to track registrations, interactions, and event performance live.
Marketing automation
For B2B events, Eventtia offers marketing automation tools to track leads and prospects after the event.
Eventtia distinguishes itself with advanced features that optimise planning, logistics, and speaker management. This platform is particularly popular among companies looking to provide a personalised experience for their participants.
Cvent
Cvent is an event platform renowned for its robust features tailored to large-scale events. In 2024, Cvent continues to position itself as the preferred choice for large companies and multinationals for organising conferences, trade shows, and seminars globally.
Strengths of Cvent:
Large-Scale management
Cvent is designed to manage events with thousands of participants, offering tailored solutions for every aspect of the event, including ticketing, registrations, and check-in.
Advanced planning tools
Organisers can create custom event websites, send automated emails, and manage all logistics in one place.
Detailed analytics
Cvent provides powerful analytics features to measure participant engagement, return on investment (ROI) for the event, and the effectiveness of the strategies implemented.
With Cvent, large companies can manage complex, large-scale events while maintaining a comprehensive overview thanks to real-time tracking and analytics tools. Cvent has established itself as an essential leader for companies looking to organise prestigious and ambitious events.
The advantages of event platforms
Time and efficiency gains
By automating tasks, event platforms significantly reduce the time spent managing registrations, communications, and logistics.
Simplified event management
All important information is centralised on a single interface, facilitating real-time management.
Increased interactivity and participant engagement
Features such as live polls, interactive questionnaires, and online chats help to engage participants more actively.
The different features of event platforms
Event platforms offer a wide range of features. Among the most common are:
Registration management and check-in
Automate participant registrations and manage arrivals with QR code-based check-in systems.
Participant interaction
Encourage engagement with tools like polls, questionnaires, and live chats.
Real-Time event tracking and analysis
With interactive dashboards, you can track your event’s performance live and adjust elements accordingly.
What types of events can be managed via an event platform?
Event platforms can adapt to a wide variety of events, whether they are in-person, virtual, or hybrid. Here are some examples:
Corporate events
Meetings, training sessions, and general assemblies can be easily organised using an event platform.
Conferences and seminars
Participant and speaker management tools facilitate coordination.
Trade shows and exhibitions
Features like virtual booths and networking sessions are assets for this type of event.
Criteria to consider when choosing an event platform
When selecting an event platform, it is essential to consider several criteria to ensure it meets your specific event needs. The diversity of offerings in the market can make selection challenging, but by evaluating the following points, you can make an informed choice and guarantee the success of your project.
Cost and budget
Cost is often a determining factor when choosing a platform. The available solutions vary significantly in pricing, with some offering basic features at affordable prices, while others provide more advanced options at higher costs. It is important to define your budget before starting your search and ensure that the chosen platform offers good value for money based on your objectives.
Tips:
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Compare several options before making a decision.
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Don’t hesitate to request demos or free trials to assess whether the platform meets your expectations.
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Check if the platform offers scalable plans to support your company’s growth.
Accessibility and user interface
The accessibility of an event platform is crucial for ensuring ease of use for both organisers and participants. A clear and intuitive interface allows for seamless navigation and efficient management of the various aspects of event organisation.
Points to check:
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Is the platform user-friendly and easy to navigate?
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Is it compatible with multiple devices (computer, tablet, smartphone)?
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Does it offer responsive customer support in case of issues?
Planning and analytics features
Planning is one of the most important aspects of organising an event, and your platform should provide tools that allow for detailed real-time tracking of the process. Registration management, task tracking, communication with speakers, and post-event data analysis are key features to consider.
Tips for choosing wisely:
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Ensure the platform provides a real-time reporting system.
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Check if it offers automation tools to simplify the management of recurring tasks.
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Can data be easily exported for in-depth analysis after the event?
Data security and ISO 27001 compliance
In a context where data security is critical, it is imperative that the platform you choose complies with current security standards, such as ISO 27001. This standard ensures that the platform has implemented rigorous practices to protect sensitive information from your participants and partners.
Questions to ask:
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Is the platform compliant with security standards like ISO 27001?
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What measures are in place to protect participants' data?
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Does the platform offer advanced security options such as two-factor authentication?
Trends in event platforms in 2024
The event sector is constantly evolving, and platforms are rapidly adapting to new user expectations. In 2024, several trends are shaping event solutions, integrating cutting-edge technologies to enhance participant experience and simplify management for organisers.
Integration of artificial intelligence
Artificial intelligence is taking on an increasingly important role in event platforms. In 2024, AI solutions allow for analysing participant behaviours, adapting content in real-time, and automating repetitive tasks, such as managing registrations or sending reminder emails.
Examples of AI applications in events:
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Analysing participant interactions to offer personalised content.
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Automating marketing before and after the event, with targeted follow-ups.
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Optimising live interactions with chatbots or virtual assistants.
Immersive experiences
In 2024, event platforms are adopting immersive technologies such as augmented reality (AR) and holograms to create more engaging experiences. These technologies enable organisers to create memorable events where participants can interact with content in innovative ways.
Examples of uses:
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Using holograms for presentations during general assemblies.
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Augmented reality for product demonstrations during trade shows or conferences.
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Immersive experiences to foster interaction between participants and speakers.
Event marketing automation
Marketing automation is another major trend transforming how events are managed. With automation tools, it is possible to automate lead and prospect follow-up, send personalised emails before and after the event, and track participant interactions in real-time.
Examples of event marketing automation uses:
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Automatically sending reminders for registrations and event updates.
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Following up leads after the event with personalised email campaigns.
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Automating the management of post-event surveys to gather feedback and improve future editions.
The importance of a mobile app in event management
A mobile app has become indispensable for providing a seamless and interactive experience for participants. It allows for real-time notifications, instant information sharing, and enhances engagement.
Conclusion
In summary, choosing the right event platform is a key factor in ensuring the success of your event. Whether for a small seminar or a large trade show, these technological tools will enhance your efficiency, improve participant experience, and deliver tangible results.
FAQ
What is the best platform for a small event?
Imagina is an excellent option for small events due to its simplicity and affordable cost.
How does an event platform enhance participant experience?
One of the greatest advantages of an event platform is how it enriches the participant experience. By providing a seamless and intuitive interface, it allows participants to easily access important information, interact with speakers, and actively engage in discussions.
How do event platforms facilitate the management of hybrid events?
Organising an event can be a daunting task, but with the rise of hybrid events, event platforms must allow for smooth management between in-person and virtual elements. Communication tools, streaming, and real-time interactivity are essential for ensuring a cohesive experience.
What are the key features to look for?
Registration management, real-time tracking, and participant interactivity are essential features.
How to choose the best platform based on your industry?
Needs vary by industry. B2B companies, for example, will prioritise platforms offering networking features, while B2C events will focus on public interactivity.
What is the average cost of an event platform?
Cost varies based on features and event size, but basic platforms start around €50 per month.
