Introduction
The profession of event organiser is a dynamic and strategic career that plays a key role in the success of event projects.
Whether for a seminar, a wedding, a corporate party, or a conference, an organiser must ensure that every detail is well managed, from the conception to the execution of the event. This includes logistics, managing suppliers, creating entertainment, and much more.
This ever-evolving profession is a cornerstone in the field of event communication, where creativity and effective project management are essential.
How to become an event organiser? The 3 key steps
To become a project manager in the field of communication or an event organiser, it is necessary to establish a study plan to obtain a qualification related to event organisation or the events sector in general.
These qualifications allow for the acquisition of skills in event management, as well as in commercial techniques and business management. Discover some training courses below:
1. Required training and qualifications
To start, it is often advisable to obtain a qualification of bac+2 level in event management or communication. Several courses are available, including the BTS Management of SMEs or a DUT Marketing Techniques.
Certain specialised schools in event management also offer more targeted training to specifically prepare for this profession.
2. Acquire practical experience
As with any profession, experience is a fundamental asset. It is essential to start with internships at event agencies or companies specialised in event management to familiarise oneself with the realities of the field.
Experience will enable you to grasp the logistics of an event, from managing suppliers to coordinating the various aspects of the event.
3. Enhance your skills with certifications or additional training
Once you have acquired the basics of the profession, it is possible to specialise in certain aspects of event management such as entertainment, supplier management, or digital communication.
Additional certifications can give you a significant advantage in the sector, particularly in managing new technologies.
The main responsibilities of an event organiser
The planning and management of the event project
An event organiser begins by understanding the needs and expectations of the client. They then put in place a detailed project plan, including objectives, the venue, the date, and the necessary services.
The organiser must take into account all logistical elements, from booking the space to organising transport. They must also ensure that the event meets deadlines and the client's specific requirements.
Budget and supplier management
Budget management is crucial for the success of an event. The event organiser is responsible for managing costs and allocating resources. This includes negotiating with suppliers, managing contracts, and monitoring expenses to avoid budget overruns.
Animation and logistics
Another important aspect of an organiser's role is animation. This can include coordinating live entertainment, managing digital engagement, or creating interactive content. Logistics, on the other hand, encompasses the practical aspects of the event, such as transporting participants, managing equipment, and overseeing the running of the day.
The different types of events organised by a professional
Seminars and conferences
Seminars are professional events where the objective is to share knowledge. The organiser must ensure the proper logistics for the speakers, the audience, and the overall atmosphere.
Evenings and festive events
Organising a corporate evening or a public event, such as a concert or festival, requires a different approach. The organiser must be able to coordinate the entertainment, activities, security, and services related to the event, while ensuring a good time for all participants.
Weddings and private events
Organising a wedding or private event often requires greater sensitivity to the desires of the clients. Every detail matters, and the organiser must create a personalised experience while ensuring the event is executed perfectly.
Skills required to become an event organiser
Technical skills and project management
An event organiser must possess strong project management skills. This includes the ability to work on multiple tasks at once, meet deadlines, and effectively organise resources. Knowledge of new technologies, such as event management tools and planning software, is an advantage.
Relational and communication skills
Communication is at the heart of the organiser's profession. They must be capable of interacting with numerous stakeholders: clients, service providers, participants, and teams. Excellent listening, negotiating, and adapting skills are essential. The organiser must also know how to manage unexpected situations with diplomacy and composure.
Stress resistance and adaptability
The events industry can be a stressful sector, especially during last-minute preparations. A good event organiser must be able to remain calm under pressure, resolve problems quickly, and adapt to last-minute changes.
Necessary training to become an event organiser
Level bac+2/bac+3 and courses
To become an event organiser, there are several training options, ranging from Bac to Bac+3. A Bac-level qualification, such as a Bac+2 in project management or communication, provides a good foundation for starting in this sector.
It is also possible to pursue specialised training in events, such as a BTS in Communication, a DUT in Multimedia and Internet Professions, or a professional degree in event project management.
Certifications and specialisations
Certifications can thus add value to your profile. Specific training in event communication, logistics management, or event marketing can provide additional expertise in particular areas of the events industry.
How to succeed in the events sector?
Making a name for yourself in the industry
Once trained, it is essential to make yourself known in the industry. Working as an intern in an event agency or managing small events can be an excellent way to establish your name and gain experience. Building a network of industry professionals is also an asset for accessing new opportunities.
The importance of practical experience and professional networking
Experience is a key element for success in the events sector. Working on real events allows for a better understanding of the realities on the ground and prepares you for future challenges. Moreover, a good network can facilitate access to clients and business partners.
Career progression and future prospects
The events sector is constantly evolving. An event organiser can move up to roles such as project manager, or even agency director. Furthermore, the emergence of new technologies and trends such as virtual events offers numerous opportunities for specialisation.
Conclusion
The job of event organiser is exciting and offers many opportunities for those who wish to work in a dynamic sector. With project management, communication and organisational skills, you can succeed in this growing field.
By training yourself, developing a professional network and gaining experience, you will be well equipped to excel in the business of organising events.
FAQ
What is the average salary of an event organiser?
The salary of an event organiser varies depending on experience and the size of the agency. At the start of their career, it can be around €25,000 to €30,000 gross per year, but it can increase with experience and responsibilities.
What are the new trends in event management?
New technologies are at the heart of current trends. Hybrid events, augmented reality, and online event management platforms are becoming increasingly prominent.
How is the management of a corporate event handled?
Managing a corporate event involves coordinating with various suppliers (caterers, venues, entertainment, etc.), managing the budget, and planning logistical aspects. The objective is to ensure that everything runs smoothly.
What essential skills are needed to succeed as an event organiser?
Key skills include project management, communication, creativity, stress management, and the ability to work in a team.
How is internal communication managed during an event?
Good internal communication is crucial for the success of the event. The organiser must ensure that all teams are aligned on objectives, tasks, and deadlines. The management of suppliers and information must be fluid to avoid mistakes.
