Introduction
Event management is a dynamic field that increasingly attracts passionate individuals. Whether it's for a private party, a corporate event, or a turnkey event, event organisers are at the heart of making these unique moments a success. This comprehensive guide will help you understand the profession, develop your skills, and launch your own business.
1. Understanding the role of an event organiser
What is an event organiser?
An event organiser is a professional planner responsible for designing, organising, and coordinating events for private or corporate clients. They can work independently or within an event agency. Their role is to provide clients with an immersive and unforgettable experience.
Types of events managed
An event organiser or event project manager may be tasked with managing various types of parties. Private parties include birthdays, weddings, and family gatherings. For businesses, organising corporate events such as cocktails, seminars, or team-building activities is essential. Lastly, some agencies offer tailor-made parties with customised concepts and immersive experiences suited to their clients' needs.
2. Essential skills for success
Organisational and logistical skills
Event organisation requires excellent planning and efficient budget management. The organiser must also know how to coordinate the different event suppliers, such as caterers, DJs, and entertainers.
Creativity and attention to detail
Creating a unique atmosphere is crucial to offering a memorable experience. This involves developing original ideas and paying particular attention to event decoration.
Communication and relationship management
A good organiser must know how to negotiate with venue owners and other suppliers to ensure the best quality service. Managing unexpected events and client satisfaction are also key skills.
3. Training to become an event organiser
Academic and professional training
There are several courses suited to event management, such as degrees in management, communication, or specialised programmes in event planning.
Practical experience
Working in an event agency, completing internships, or collaborating with experienced organisers helps acquire valuable hands-on skills.
4. Starting your event organisation business
Conducting a market study
Before getting started, it’s important to analyse local demand and study the competition to identify your unique selling point.
Defining your concept and services
The organiser may choose to specialise in a specific segment, such as private parties, corporate events, or VIP parties. Incorporating innovative event animation services can also be a plus.
Starting your business
Choosing an appropriate legal status and addressing administrative and fiscal aspects is a crucial step to start your business legally.
Building a network of suppliers
Collaborating with event caterers, DJs, entertainers, and venue managers is essential to offer quality services.
5. Developing an online presence
Creating an SEO-optimised website
A well-ranked website is a vital showcase. It allows you to present your portfolio, services, and attract clients through an effective SEO strategy.
Using social media
To promote the event or party you're organising, it's important to communicate via social media platforms such as Instagram, Facebook, and LinkedIn, which are excellent tools to promote services, share client testimonials, and strengthen your reputation.
Imagina
Imagina offers an event application specialising in digital solutions for event organisation. Their services help optimise logistical management and provide participants with an immersive experience.
Conclusion
Becoming an event organiser is an exciting and rewarding adventure. With the right training, meticulous organisation, and an effective online presence, you can succeed in this field and offer memorable events to your clients.
FAQ
How much does an event organiser earn?
Salaries vary depending on experience and the types of events organised. As an independent organiser, it can exceed £3,000 per month.
What are the main challenges of the profession?
Managing unforeseen events, dealing with tight deadlines, and ensuring client satisfaction are crucial aspects.
How can I find my first clients?
Use social media, offer your services to friends and family, and network professionally.
What is the best training to get started?
A BTS in communication, a Bachelor's in event management, or short courses in event planning.
Do I need to create a company to work in this profession?
Yes, if you wish to work independently. Otherwise, you can join an event agency.
