Introduction
In a world where digitalisation is ubiquitous, event organisation is no exception. Today, event mobile apps, available on Android and iOS, have become an essential tool to optimise participant experience and improve event management.
Whether for trade shows, conferences, congresses, or professional meetings, a mobile app for events simplifies organisation and boosts audience engagement through interactive modules and a wide range of usage possibilities.
With a solution like Imagina, organisers can offer a tailored service depending on the event type. Sponsors also benefit from increased visibility, while interactivity with participants is enhanced.
But why adopt such a solution? What are its advantages, and how do you choose the right one? This article explores everything you need to know about event apps, backed by user reviews and case studies, and how they can revolutionise the management of your events.
The advantages of an event app
Improved user experience
An event app, platform, or mobile application offers a seamless and interactive user experience. Participants can easily access essential information (schedules, site maps, list of speakers, etc.) directly from their phones.
By integrating interactive features like live polls, push notifications, and integrated chat, the mobile app encourages user engagement and active participation.
Digitalisation and simplified management
One of the main advantages of the event app is the reduction of paper materials. No need to print brochures—everything is available on the mobile app.
The digital check-in via QR code simplifies event access and streamlines entry management. Organisers can track visitor flow in real time and avoid queues.
Engagement and networking
With networking features, the mobile app allows participants to connect with each other, exchange contacts, and engage in discussions via thematic groups.
Some apps even include intelligent matchmaking, suggesting connections based on users' interests and profiles. This better meets participants' needs, promoting effective and relevant networking.
Brand image and visibility
Adopting the event app strengthens the image of businesses, organisations, or organisers. The app becomes a powerful communication tool, enabling content distribution across social media and fostering participant loyalty.
Solutions like Imagina meet customer expectations by offering an intuitive and comprehensive platform. User reviews often highlight the success of these apps, which improve both event organisation and participant experience.
Key features of an event mobile app
Registration and check-in management
One of the key features is integrated ticketing, allowing participants to purchase and present their tickets directly from the app throughout the event. This feature simplifies and speeds up the check-in process, easing access for visitors.
Real-time content broadcasting
Mobile apps offer the possibility to update the event programme live while sending push notifications to inform about last-minute changes. Organisers can keep participants informed in real time about evolving content during the event. These updates can also be shared online, on platforms like Google Play, to reach a broader audience.
Networking and interactivity
A good event tool allows the creation of user profiles and integrates messaging, forums, and discussion groups to facilitate participant interaction. This interactivity is ideal for building long-term relationships and promoting the event's brand throughout the market.
Post-event analysis and statistics
After events, organisers can analyse participation data, engagement rates, and customer feedback to better understand their needs and improve future editions. This provides an overview of the event's evolution and ensures an optimal visitor experience.
Choosing the right app for your event
11 selection criteria
Choosing the right event app requires considering several criteria to ensure smooth management and an optimal experience for participants. Here are the main criteria:
Event objectives
The app should meet the specific objectives of the event. For example, if the event is a conference, managing lectures, sessions, and roundtables will be essential. For trade shows or fairs, managing exhibitors and visitors should be a priority.
Intuitive user interface
The app should be easy to use for both participants and organisers. A clear and simple interface ensures a smooth and frustration-free experience, which is crucial to maximise participant engagement.
Cross-platform compatibility
Make sure the app is available on major platforms (iOS, Android, web). This allows participants to access the app regardless of their device, maximising the event's reach.
Registration and ticket management
The app should enable efficient registration, payment, and check-in management for participants. An integrated ticketing system simplifies entry and avoids queues.
Personalisation and branding
The ability to customise the app to match the event or brand's visual identity is a key criterion. This includes customising colours, logos, and interfaces.
Networking features
A good event tool allows participants to connect with each other through chat, forums, or user profiles. This fosters exchange, idea sharing, and networking.
Real-time updates
The app should allow organisers to update the programme, schedules, and instantly notify participants of any changes or important information.
Analysis and reporting
The app should offer analytics tools that allow organisers to track participation, engagement, and satisfaction. This helps improve future events based on precise data.
Security and compliance
Participant data security should be a priority. The app must comply with GDPR and other local data protection regulations.
Support and technical assistance
It is crucial that the app provides responsive technical support in case of issues or questions from participants or organisers. Accessible support ensures smooth handling of any unforeseen problems.
Cost and return on investment
The app's cost should align with the event's budget. While some apps are paid, they often offer excellent ROI through simplified organisation and increased participant engagement.
By considering these criteria, you can choose an event app that perfectly matches your needs and optimises the participant experience throughout the event.
Comparison of available platforms
Among popular solutions, apps like Invent App, Imagina, and Eventmaker stand out for their various options depending on organisers' specific needs.
For example, Imagina is ideal for large-scale events, with smooth content and interaction management, but it is also frequently chosen for smaller events. It offers good personalisation with colours and themes that can be adapted to enhance the event’s brand identity.
It is important to compare the platforms available on the market to choose the one that best fits the nature of the event, whether it is a professional congress or a public fair.
Budget and return on investment
Although some apps are paid, the advantages they offer in terms of organisation and participant engagement often justify the investment.
The return on investment (ROI) can be measured through increased visitor satisfaction, better content management, and tools for collecting data on participants' behaviour.
The event app market offers a wide range of options, allowing organisers to choose the most cost-effective solution according to the allocated budget. A well-chosen app can not only enhance the participant experience during the event but also create a lasting impact on the brand and future events.
Implementing an event mobile app
Implementation process
Setting up an event app requires good planning, including integration with other platforms and testing before launch.
GDPR and data security
Complying with GDPR is essential to ensure the protection of user data and compliance with current regulations.
Imagina: the events application for your events
Imagina stands out as the mobile event solution of choice for event organisers, thanks to its intuitive interface and comprehensive functionality. Whether you're organising a large trade show, a conference or a more intimate event, Imagina makes it easy to manage and enrich the experience for participants.
The application offers powerful customisation tools, allowing the appearance of the application to be adapted to the identity of the event, while facilitating the ticketing, registration and check-in processes via QR code. With Imagina, organisers can send updates in real time, manage event content and enhance interactivity with networking features such as integrated chat and forums.
In addition, the application offers post-event analysis tools to measure engagement and gather valuable feedback to optimise future events. Imagina thus combines efficiency, flexibility and customisation, offering an optimal solution for maximising the impact of events.
Conclusion
Using an event mobile app is a powerful lever for the success of event organisation. By offering an interactive experience, simplified management, and better visibility, these solutions have become essential for organisers. They maximise participant engagement, encourage exchanges, and ensure optimal follow-up.
Furthermore, companies that adopt these apps benefit from a single platform to centralise all information related to their events, thus improving their efficiency and impact.
In short, an event app is a significant asset for any event organiser, big or small.
FAQ
What are the advantages of an event app?
It improves participant experience, simplifies event management, and enhances engagement.
How much does an event app cost?
The price varies depending on the features and the provider chosen. It can be adjusted based on the event's size and organisers' specific needs.
How do you ensure the app's success?
Good communication and an intuitive interface are essential to ensure smooth use by participants and optimal engagement.
Is the event app secure?
Yes, if it complies with GDPR standards and integrates suitable security protocols to protect participant data.
Can an event app be used for small events?
Yes, some solutions are tailored for events of any size, allowing organisers to personalise the experience for their participants while managing their budget.
