Introduction
Event management is a dynamic and constantly evolving industry, encompassing the organisation of various events, whether professional, cultural, or private. It requires a wide range of skills in management, communication, and logistics to ensure the success of each project. Training in event management allows individuals to acquire these essential skills and gain access to a growing market, offering numerous professional opportunities. This guide will help you better understand the sector, its professions, and the training options available to build a career in this field.
Understanding the event industry
What is event management?
Event management covers all activities related to the creation and organisation of events, whether professional, cultural, or sporting. It includes trade shows, conferences, weddings, festivals, and product launches.
The different types of events
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Corporate events: Seminars, team building, conferences.
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Cultural events: Concerts, festivals, exhibitions.
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Private events: Weddings, birthdays.
Organising events requires specific skills to ensure smooth logistics and execution.
Why choose event management training?
Training in this field helps develop essential skills in organisation, management, and communication. The industry offers many career opportunities and allows for quick progression.
Careers in the event industry
The event industry is dynamic, with various roles essential to the success of an event.
Event project manager – A key role
An event project manager is at the heart of event planning and execution. From research to implementation, they design, plan, and oversee every stage of a project. Their tasks include selecting suppliers, defining an action plan, and ensuring the smooth running of the event. Their main goal is to provide an optimal experience for participants while managing budgets and logistics. This role also builds strong skills in management and coordination.
Event communication manager
This professional develops communication strategies to ensure event visibility, whether for trade shows, conferences, or festivals. They define key messages, select communication channels, and plan actions before, during, and after the event. Their role is crucial in attracting the target audience and maximising event impact.
Other roles in event management
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Wedding planner: Specialises in organising weddings, helping couples find suppliers, manage budgets, and coordinate the big day. This role requires excellent organisation and creativity.
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Logistics manager: Handles all event logistics, from setting up infrastructure to coordinating on-site teams. Their role is essential for a smooth event.
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Production manager: Oversees the technical aspects of an event, ensuring every element is in place for a seamless experience. This role requires strong expertise in staging, technical production, and resource management.
These careers offer many opportunities for those looking to work in event management. In 2025, organising events such as seminars, exhibitions, or trade shows will require precision, creativity, and adaptability. Training can help develop the necessary skills to specialise in this exciting industry.
How to choose an event management training course?
The event industry offers numerous career opportunities, but selecting the right training programme is essential for gaining relevant skills and preparing for different roles.
Key factors in choosing a course
Before enrolling in an event management course, consider the following:
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Required qualifications: Some courses have entry requirements, ranging from A-levels to master's degrees, depending on the role.
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Specialisation: Event management covers different fields, such as communication, logistics, or management. Choosing a specialisation can improve expertise in a specific area.
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Study format: Courses are available in person, online, or as apprenticeships. Online courses provide flexibility for those balancing studies with work.
Training options: in-person or online
Many universities and training providers offer event management courses, either in-person or online. In-person courses provide direct interaction with instructors and hands-on experience, while online courses offer flexibility for career changers or professionals seeking additional skills.
Certified qualifications and degrees
Depending on your career goals, several certified courses and degrees are available:
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BTEC in communication: A two-year course providing a strong foundation in communication and event organisation.
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Event management bachelor's degree: A one-year programme after A-levels, offering specialisation in event planning.
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Master’s in event management: A five-year qualification for those aiming for senior roles in strategy, marketing, and finance within the event industry.
Before selecting a course, it is advisable to read reviews from past students and research job prospects. Some institutions offer career support services to help students build a professional network.
Essential skills for success in event management
Working in event management requires versatility and key skills to organise and manage successful events.
Organisation and project management
A successful event planner must structure every stage of an event, from concept to execution. This involves time management, budgeting, and resource allocation. Efficient planning increases the likelihood of event success.
Communication and event marketing
Effective promotion is crucial for an event’s success, whether through social media, press relations, or targeted advertising. The goal is to attract as many attendees as possible and ensure maximum visibility.
Creativity and problem-solving
The event industry is fast-paced and full of unexpected challenges. Professionals must be adaptable, think on their feet, and maintain event quality despite setbacks. Creativity is essential in designing unique and engaging events.
Best schools and training centres for event management
Top event management schools in France
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Ecole Supérieure de Communication et Publicité (ESP)
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Ecole Internationale Tunon
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ISCOM
Apprenticeship-based event management training
Apprenticeships offer a balance of academic learning and real-world experience.
Short specialised courses
Short courses provide intensive training in key areas such as event planning, logistics, and marketing.
Tips for successful event planning
Mistakes to avoid when organising an event
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Poor planning
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Lack of communication
Essential tools for event management
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Project management software: Trello, Asana
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Ticketing platforms: Imagina
Conclusion
Choosing the right training is crucial for success in event management. With the right skills and hands-on experience, you can build a thriving career in this dynamic industry.
FAQ
What training should I choose to become an events project manager?
A professional bachelor's or master's degree in event management is recommended.
Is it possible to take a course in events management without taking the baccalauréat?
Yes, some vocational courses are accessible without the baccalauréat.
How long does an events management course last?
It varies from a few months to five years, depending on the level.
What are the career prospects after training in event communications?
Positions include project manager, wedding planner and communications manager.
Is it possible to train in events management online?
Yes, several schools offer distance learning courses.
