Organising an event is no longer just a matter of hiring a venue, sending out invitations and hoping that everything goes smoothly. Today, participants' expectations are much higher. They want interactivity, a personalised experience, fluidity and, above all, seamless organisation. This is where the event app comes in, a veritable digital Swiss Army knife for organisers.
Summary
1- Understanding the world of event applications
2- The essential features of an event app
3- Event applications as a communication tool
4- For what types of events is an event application essential?
5- Build participant loyalty with the event mobile app
6- FAQ
Understanding the world of event applications
An event mobile app is a digital solution dedicated to planning, managing and hosting an event. It allows participants to access all the important information via their smartphone: programme, speakers, exhibitors, venue map, practical information, etc.
But that's not all. It goes far beyond simply disseminating information. Thanks to its multiple features, it promotes participant engagement, networking, real-time interactivity, and even data collection to improve future editions.
Imagine an event where every participant has a personalised interface in their pocket that guides them from start to finish. An app that sends push notifications to announce the start of a conference, allows them to respond to a live survey, or even scan a QR code for digital check-in. That's exactly what a good event app can do.
Why do organisers adopt event solutions?
Organising an event means managing a thousand things at once. Between ticketing, logistics, speakers, entertainment, and communication... it can quickly descend into chaos. That's why organisers are increasingly adopting event solutions that centralise everything.
With an app, you can:
- Automate recurring tasks such as sending emails, managing registrations, or analysing feedback.
- Streamline participant registration and experience with quick check-ins and QR codes.
- Boost interaction with integrated tools such as chats, quizzes, and live voting.
- Collect valuable data to better understand participant behaviour.
In short, it is an essential event planning tool for those who want to save time, offer a better experience and optimise their event across the board.
The essential features of an event app
|
Feature |
Description |
Key benefits |
|
nteractive programme |
Dynamic agenda with filters and favourites |
Optimised organisation, participant autonomy |
|
Push notifications |
nstant, targeted messages during the event |
Effective communication, improved responsiveness |
|
Live polls & quizzes |
tools to liven up sessions |
Enhanced engagement, participatory atmosphere |
|
Customised designApp |
App reflecting the brand or event |
Stronger identity, consistent user experience |
|
Participant management |
Centralised database of registrants and integrated CRM tools |
Follow-up, reminders, simplified loyalty building |
|
Online ticketing integration |
Purchase and manage tickets directly via the app |
Simplified sales, seamless experience |
|
Live statistics & data |
Dashboard with real-time KPI tracking |
Continuous improvement, simplified reporting |
Event applications as a communication tool
Organising an event is great. But promoting it is even better. And in a world where everything happens on mobile devices, event apps are becoming an extremely powerful communication channel.
It allows you to send targeted messages to different types of participants (VIPs, exhibitors, press, general public, etc.) using customisable push notifications. This means you can provide real-time information about a change of venue, the imminent start of a workshop or even share exclusive information. And above all, you can be sure that the message will be read: what could be more direct than an alert on your participant's phone?
But that's not all. The application can also:
- Centralise documents for download (brochures, presentations, leaflets),
- Highlight partners and sponsors,
- Create a news feed or a kind of ‘social wall’ where users can react, comment, like, etc.
For what types of events is an event application essential?
|
Event type |
Key features |
Why is it essential? |
|
Trade fair |
showB2B networking, interactive map, quick check-in, exhibitor statistics |
Streamline traffic, boost professional meetings, measure exhibitor ROI |
|
Cultural festival |
Personalised agenda, push notifications, integrated ticketing, real-time stage map |
Improve the on-site experience, avoid queues, easily guide festival-goers |
|
Congresses & conferences |
Multi-session agenda, live questions, live polls, streaming, downloadable documents |
Maintain attention, encourage participation, share useful resources |
|
Corporate seminars |
Interactive quizzes, notes space, post-event feedback, internal networking |
Strengthen team cohesion, reinforce messages, evaluate satisfaction |
|
Hybrid events |
eventsLive streaming, chat interaction, delayed access, synchronisation between in-person and remote participants |
Offer a fair experience to all participants, regardless of their location |
Build participant loyalty with the event mobile app
Do you want your event to be more than a one-off affair, but rather an eagerly anticipated annual event? Then you need to think about customer loyalty. And guess what? A professional mobile app is the perfect tool for this.
Why? Because it doesn't just serve a purpose during the event. It can become a channel for long-term customer loyalty. Here's how:
- You stay in touch with regular push notifications.
- You send post-event content (replays, photos, news, etc.).
- You share exclusive information about upcoming events.
- You reward loyal participants with special offers or premium content.
And above all, thanks to the data collected during the event (time spent, sessions viewed, interactions, etc.), you can personalise your future communications !
FAQ – Event application
What is an event app?
It is a mobile app that centralises all the information about an event (programme, map, interactions) and enhances the participant experience.
What types of events is it suitable for?
It is suitable for all types of events: trade shows, conferences, seminars, festivals, hybrid or digital events.
How much does it cost?
The price varies: from a few hundred pounds for a simple version to several thousand for a customised app.
What are the essential features?
Interactive programme, push notifications, networking, digital check-in, surveys, ticketing, real-time statistics.
Does it work without an internet connection?
Yes, most apps offer an offline mode so you can view essential information without a network connection.
Is the data secure?
Yes, professional apps comply with the GDPR and offer data management options.
Can sponsors be integrated?
Yes, via banners, dedicated pages, sponsored notifications or sponsored content.
What is the difference between a native app and a web app?
A native app can be downloaded and offers more features; a web app is accessible via a browser, without installation.
