Introduction
The Covid-19 crisis and lockdowns, both in France and worldwide, have profoundly transformed the events landscape and forced organisers to find alternatives and innovate to adapt to this new reality. Indeed, the concept of digital events has become the norm, and applications such as Imagina provide solutions for organising online events that offer a better experience for guests.
Organising a digital event may seem daunting, but with the right tools in place and proper planning, it is entirely possible to create a successful event.
In this article, we will show you how to organise a digital event using the Imagina agency and application, incorporating elements such as a TV studio, speeches, and team-building activities to create an unforgettable experience for your participants.
Introduction to the Imagina application
The web application
The Imagina agency is a web application that facilitates the organisation of digital events. It offers a simple and intuitive interface that allows you to manage all aspects of the event with just a few clicks.
The mobile application
Imagina also has a mobile application that allows participants to follow the event live on their smartphones or tablets. The mobile application offers the same features as the web version but is specifically designed for mobile devices.
Key steps to organise a digital event project
Digital events are becoming increasingly popular due to their accessibility, flexibility, and lower costs compared to physical events. To organise the most successful digital event possible, it is essential to follow a structured process and consider several key elements.
Here are the key steps to organise a digital event that will positively impact your audience:
Defining objectives
The first step is to define the objectives of your digital event and identify your target audience. Objectives may include promoting a product or brand, education, networking, or fundraising, but they can also relate to brand awareness, lead generation, education, or customer retention.
Once the objectives are established, identify your target audience to ensure that the digital event content and format are aligned with the needs and expectations of your clients, making the event a success for everyone.
Choosing the platform
Depending on your objectives and target audience, choose the format of your digital event: webinar, online conference, virtual fair, or interactive workshop. Once the format is defined, it is important to choose the appropriate platform for your event.
Research the platform that best suits your digital event to accommodate your company or agency and your remote guests, considering the features offered in terms of event management and digitisation, compatibility with devices, and associated costs.
Remote broadcasting platforms such as Microsoft Teams and Google Meet are examples.
Preparing the content
Develop a detailed programme for your digital event, including sessions, breaks, and interactive activities. Select relevant speakers and experts for your event topic and work with them to develop quality and engaging content.
Don’t forget to include interactive elements to energise the animation, encourage participation, and engage the audience with collaborators during the broadcast, such as polls, quizzes, and Q&A sessions.
Promoting the event
To attract the maximum number of people, it is essential to promote your digital event with a well-developed communication strategy. Use social media, newsletters, email marketing, and other communication channels such as fairs to inform your target audience about the event and encourage them to register. With a high number of interactions on these different channels, you can create a sense of closeness between guests and collaborators.
Monitoring and analyzing results
After the event, it is important to analyse the results to measure the success of your digital event and identify areas for improvement.
To monitor and analyse the results of the digital event, it is important to collect data on participant engagement and interactions. Take into account the number of guests, the engagement rate, and feedback from participants. Gather participants' opinions on the organisation of the digital event itself, on the event management, and on the professionals and teams present during the activities.
Indeed, each client should be able to express their opinion through surveys and polls so that the company can identify strengths and areas for improvement before embarking on organising a new remote event. Analyze the data to determine trends and correlations, comparing them to initial objectives and KPIs. Present the results of the analysis with reports and visualisations and share them with teams and stakeholders.
How Imagina can help your events at every step
Organising a successful digital event can be a significant challenge, but innovative platforms like the Imagina agency are here to simplify the process for you. Imagina is a cutting-edge solution developed by an agency specialising in the design and management of digital events.
In this article, we will explore how Imagina can assist you at every crucial stage of organising a memorable digital event through elements such as a TV studio, remote animations, and facilitation of online meetings while enhancing team building.
Assistance in defining objectives
Imagina offers data analysis features to help you better understand your target audience and clients and to define relevant objectives for your event's animation. The integrated analysis systems will allow you to identify the needs and expectations of your audience to plan an event that is both suitable and engaging.
Choosing the platform
With its numerous features, Imagina is an ideal platform for organising your digital event. You can customise your remote event, integrate communication tools, and interact with participants in real time.
With Imagina, you have the option to choose from a variety of digital event formats, such as webinars, conferences, TV studios, and virtual fairs.
The platform also offers cross-platform compatibility and an intuitive user interface to facilitate access to your digital event from any device, enhancing the experience for your clients.
Preparing the content
Imagina facilitates the preparation of your event content by offering collaboration tools for teamwork and presentation templates for inspiration.
Imagina provides planning and collaboration tools that will help you organise the content of your event. You can easily create a detailed programme that clients can add to their calendars, invite companies with speakers, and assign them sessions with different content.
Moreover, the platform allows you to integrate interactive elements, such as polls and quizzes, to enhance audience engagement with the team.
Promoting the event
The Imagina application also assists you in promoting your event by generating attractive visuals and facilitating sharing on social media and via email.
To promote your digital event, Imagina provides integrated marketing solutions, such as email templates, social media sharing options, and analytical reports to measure the effectiveness of your promotional campaigns.
You can also link the event on your website using the widgets provided by the platform.
Monitoring and analyzing results
Imagina offers analysis systems to track the performance of your digital event and allows you to gather participant feedback through integrated surveys.
The Imagina application, dedicated to digital events, facilitates the monitoring and analysis of your event results. Its integrated tools allow for data collection on participant engagement, facilitating feedback from each client through surveys and polls about the team and the digital event, and analysing the data to evaluate trends and KPIs.
Imagina also provides the capability to create clear reports with visualisations and share the results with each stakeholder. Thus, Imagina helps you optimise the user experience of your seminar, conference, and ensure the success of your objectives.
Imagina is a comprehensive solution that supports you at every stage of organising a successful digital event. It is suitable for all types of events, such as a conference in Paris, parties, seminars, product presentations, and TV studios.
From defining objectives to animation and moderation, the concept of this innovative platform provides you with the options and features necessary to create an engaging event tailored to your target audience across any sector, location in France, and date.
The advantages of using Imagina for your digital event with a TV Studio, animations, and effective Team-Building
In today’s world, where technology is omnipresent, digital events have gained popularity and become an effective means of sharing information, exchanging ideas, facilitating connections, and gathering people from all over the world. Since the COVID-19 crisis, the field of digital events and remote broadcasting, particularly through TV studios, has become standard practice. To organise a successful digital event, such as a corporate seminar, it is important to choose the right platform and rely on a competent agency.
Imagina is an agency with a dedicated application for organising digital events that offers numerous advantages, whether in marketing strategy or communication strategy. In this article, we will explore why you should choose Imagina for your digital event, incorporating elements such as a TV studio, animations, and team building.
By using Imagina to organise your digital event, you benefit from numerous advantages:
Ease of use and customisation
Imagina has been designed to be user-friendly for both organisers and guests. The tools and interface are intuitive and allow for the creation and management of a digital event in just a few clicks.
Furthermore, Imagina offers the ability to customise the appearance and features of the event based on your specific needs.
Participant interaction and engagement
One of the major challenges of digital events is maintaining engagement from all parties, whether guests or company collaborators. Imagina offers interactive tools linked to interactions, such as polls, live Q&A sessions, chats, and discussion forums to encourage guests to engage with each other and with speakers.
These features foster engagement and make the experience and animation more dynamic and enriching.
Networking features
Imagina includes networking features to facilitate connections between participants and speakers. Client profiles can be viewed, allowing everyone to discover each other's interests and expertise.
Additionally, the application offers virtual networking sessions to encourage professional exchanges and the development of business relationships.
Monitoring and analyzing results
The Imagina agency integrates tracking and analysis systems to evaluate the success of your digital event. Data collection, trend analysis, report creation, and result sharing are facilitated by the application.
With this valuable information, you can enhance your future events and seminars, optimising the user experience for each of your animations and content.
Accessibility and compatibility
The Imagina application is compatible with major browsers and devices, including smartphones, tablets, computers, and mobile TVs, allowing guests to access your digital event from anywhere at any time.
Moreover, Imagina takes into account the needs of people with disabilities by offering accessibility features, thereby ensuring an inclusive experience for all participants in any type of event (for example: a seminar in Paris, a TV studio, parties, product presentations...).
Data security and protection
Security and data protection are paramount for organisers of digital events. Imagina implements rigorous security measures to protect participant information as well as that of collaborators and ensure the confidentiality of exchanges.
Conclusion
Organising a successful digital event requires time and effort, but with the Imagina web and mobile application, developed by an expert agency, you have a comprehensive and effective tool to simplify your task and enhance your team building.
Follow the key steps presented in this article and leverage Imagina’s features to create an unforgettable digital event, using elements such as a TV studio with LED backgrounds, interactive animations, and online meetings.
Imagina is a complete and advantageous solution for organising your digital event, whether it’s a seminar or a conference. It indeed offers a wealth of features such as ease of use, extensive customisation, interactive tools to stimulate guest engagement, networking capabilities, thorough monitoring and analysis of results, as well as accessibility and data security.
By choosing Imagina for your digital event, you benefit from a reliable and efficient platform with multiple solutions capable of optimising user experience and contributing to the success of your objectives, regardless of the number of participants.
The advantages of Imagina are undeniable and will satisfy organisers of digital events, whatever their expectations and requirements, by creating a strong and lasting bond between participants.
FAQ
What types of events can be organised with Imagina?
Imagina is suitable for all types of digital events, such as conferences, webinars, workshops, and online training sessions.
Is the Imagina application available on all devices?
Yes, Imagina is available as both a web and mobile application, compatible with iOS and Android smartphones and tablets.
How can data security be ensured during a digital event with Imagina?
Imagina places a high priority on data security and implements protective measures to ensure the confidentiality and integrity of the information exchanged during your event.
Can external tools be integrated with Imagina?
Yes, Imagina offers the possibility to integrate external tools, such as payment platforms, communication options, and project management software.
Is it possible to test Imagina before using it for an event?
Unlike organising a physical event where nothing can be tested in advance due to its in-person nature, a digital event can be fully tested. With Imagina, demonstrations and free trials are available to help you discover the application’s features before using it for your digital event.
